Whatfix
 | |
| Company type | Private |
|---|---|
| Industry | Digital adoption platform |
| Founded | 2013 |
| Founders | Khadim Batti, Vara Kumar |
| Headquarters | Bengaluru, Karnataka , India |
Area served | Worldwide |
Key people | Khadim Batti (CEO), Vara Kumar (CTO) |
| Products | Digital Adoption Platform (DAP), Employee onboarding, User support |
| Revenue | $50+ million (2023) |
Number of employees | 600+ (2024) |
| Website | www |
Whatfix is an Indian SaaS-based digital adoption platform (DAP) company headquartered in Bangalore, India, with additional offices in the United States, United Kingdom, and Australia. Founded in 2013 by Khadim Batti and Vara Kumar, Whatfix provides enterprise businesses with solutions that help users adapt to new technologies, ensuring software adoption and improving user productivity.[1]
History
Whatfix was founded in 2013 by Khadim Batti and Vara Kumar. Initially developed as a customer support tool, it evolved into a comprehensive Digital Adoption Platform, aimed at providing step-by-step guidance for enterprise software users through contextual walkthroughs, tooltips, and self-help widgets.[2]
In 2019, the company expanded internationally, establishing offices in the United States and partnering with global enterprises to improve the adoption of their internal applications.[3]
By 2023, Whatfix had achieved significant growth, reporting more than $50 million in annual revenue and over 600 employees worldwide.[4]
Products
Whatfix provides solutions for digital adoption, focusing on helping employees and customers adapt to new software. Its core features include:
- In-app Guidance: Real-time contextual guidance and on-screen walkthroughs for users to complete tasks.
- Employee Onboarding: Automated onboarding and training of new employees on complex software platforms.
- User Support: Contextual self-help widgets for reducing support queries.[5]
The platform integrates with several enterprise tools, including Salesforce, SAP, Workday, and Oracle, improving user productivity and reducing the learning curve.[6]
Funding
Whatfix has raised over $140 million in funding from multiple investors. In its Series B round in 2018, the company raised $12.5 million, led by Eight Roads Ventures.[2] In 2021, Whatfix raised a Series D round of $90 million, bringing its valuation to $600 million.[7]
In 2023, Whatfix hinted at plans for an Initial Public Offering (IPO) as part of its growth strategy.[8]
Partnerships and Integrations
Whatfix has partnered with leading technology providers to integrate its Digital Adoption Platform into enterprise systems. Major integrations include Salesforce, Microsoft Dynamics, Oracle, and SAP. These integrations help organizations enhance user adoption of software tools and increase overall productivity.[9]
In 2024, Whatfix also announced a strategic partnership with Microsoft, enhancing their DAP offering for customers using Microsoft 365 and Dynamics 365.[10]
Acquisitions
In 2022, Whatfix made its first acquisition by acquiring Nittio Learn, a learning management software, to enhance its training capabilities for enterprise customers.[11]
Industry Recognition
Whatfix has been recognized as a leader in the Gartner Magic Quadrant for Digital Adoption Solutions. The company has received several awards for its innovation, including being listed as one of the fastest-growing SaaS companies in India.[12]
In 2024, Whatfix was also named one of the top B2B SaaS companies globally by G2 Crowd.[13]
Challenges and Future Plans
Despite its rapid growth, Whatfix faces challenges in scaling its operations globally. The company is focusing on expanding its presence in Europe and Latin America, while continuing to enhance its DAP platform.[14]
As part of its future strategy, Whatfix has hinted at launching new AI-driven features to further simplify digital adoption for enterprise customers.[15]
See also
References
- ↑ "Whatfix Drives Digital Adoption with Rapid Growth". Business World. Retrieved 2023-07-14.
- ↑ 2.0 2.1 "Whatfix Raises Series B Funding Led By Eight Roads Ventures". Economic Times. Retrieved 2018-09-15.
- ↑ "Whatfix Expands Internationally, Opens Offices In US". VCCircle. Retrieved 2019-06-04.
- ↑ "Whatfix Hits $50 Million Revenue Mark". Forbes. Retrieved 2023-07-10.
- ↑ "Whatfix's Digital Adoption Tool Streamlines Software Use for Enterprises". TechCrunch. Retrieved 2021-04-12.
- ↑ "Whatfix's DAP Integrates with Major Enterprise Tools". Inc42. Retrieved 2023-05-17.
- ↑ "Whatfix Raises $90M in Series D, Hits $600M Valuation". TechCrunch. Retrieved 2021-06-23.
- ↑ "Whatfix Plans For IPO". Economic Times. Retrieved 2023-12-04.
- ↑ "Whatfix Integrates With Major Enterprise Tools". Business World. Retrieved 2024-03-02.
- ↑ "Whatfix Partners with Microsoft For Enhanced DAP". VCCircle. Retrieved 2024-02-25.
- ↑ "Whatfix Acquires Nittio Learn To Bolster Training Capabilities". Inc42. Retrieved 2022-09-14.
- ↑ "Whatfix Featured In Gartner Magic Quadrant". Business World. Retrieved 2023-06-22.
- ↑ "Whatfix Named Among Top B2B SaaS Companies by G2". G2. Retrieved 2024-01-05.
- ↑ "Whatfix Eyes European Expansion". Economic Times. Retrieved 2024-02-13.
- ↑ "Whatfix's Future Focus on AI-Driven Features". TechCrunch. Retrieved 2024-01-25.