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{{Short description|Indian Direct-to-consumer (D2C) fashion brand}}
{{short description|Indian direct-to-consumer lifestyle brand}}
{{Use dmy dates|date=June 2025}}
{{Use Indian English|date=June 2025}}
{{#seo:
{{#seo:
  |title_mode         = replace
  |title_mode = replace
  |title             = {{PAGENAME}} Wiki
  |title = Zouk Wiki - Founders, Funding, Revenue, Business Model & Competitors
  |keywords           = {{PAGENAME}}, bags, footwear, fashion accessories
  |keywords = Zouk, Zouk wikipedia, vegan bags, handcrafted accessories, Indian lifestyle brand, direct-to-consumer
  |description       = Zouk is an Indian Direct-to-consumer (D2C) fashion brand founded in 2018 by Disha Singh and Pradeep Krishnakumar.
  |description = Founded in 2016, Zouk is an Indian D2C lifestyle brand offering handcrafted, vegan bags, wallets, footwear, luggage, and accessories.
  |image             = Zouk Logo.png
  |image = Zouk Logo.png
  |image_alt         = {{PAGENAME}} Logo
  |image_alt = Zouk Logo
  |site_name         = {{PAGENAME}} Wiki
  |site_name = Zouk Wiki
  |locale             = en_EN
  |locale = en_IN
  |type               = website
  |type = website
  |modified_time     = {{REVISIONYEAR}}-{{REVISIONMONTH}}-{{REVISIONDAY2}}
  |modified_time = {{REVISIONYEAR}}-{{REVISIONMONTH}}-{{REVISIONDAY2}}
}}
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{{Infobox company
{{Infobox company
| name             = Zouk
| name = Zouk
| logo             = Zouk Logo.png
| logo = Zouk Logo.png
| logo_size         = 200px
| logo_size = 200px
| type             = Private
| logo_alt = Zouk Logo
| industry         = [[Fashion]], [[D2C (Direct-to-consumer)]]
| type = [[Privately held company|Private]]
| founded           = 2018
| industry = [[Fashion]], [[Retail]], [[Direct-to-consumer]]
| founders          = Disha Singh, Pradeep Krishnakumar
| founded = {{Start date and age|2016}}
| location_city    = Mumbai, Maharashtra
| founder = [[Disha Singh]]<br>[[Pradeep Krishnakumar]]
| location_country = India
| hq_location = Thane, Maharashtra
| key_people       = Disha Singh (Co-Founder), Pradeep Krishnakumar (Co-Founder)
| hq_location_country = India
| products         = [[Bags]], [[Footwear]], [[Fashion accessories]]
  | area_served = India
| revenue           = INR 100 Cr (Projected for FY23)<ref name="ET2022">{{Cite web |title=Zouk Eyes ₹100 Cr Annual Revenue Run Rate By FY23 |url=https://retail.economictimes.indiatimes.com/news/apparel-fashion/accessories/zouk-eyes-rs-100-cr-annual-revenue-run-rate-by-fy23/89317277 |access-date=2022-01-31 |website=Economic Times Retail}}</ref>
| key_people = Disha Singh ([[Chief Executive Officer|CEO]])<br>Pradeep Krishnakumar ([[Chief Operating Officer|COO]])
| website           = {{URL|https://zouk.co.in/}}
| products = Handbags, Wallets, Footwear, Luggage, Accessories
| num_employees    = 200+ (2024)<ref name="Indiaretailing2024">{{Cite web |title=Zouk's Priority Is Expansion Across Channels: Co-Founder Pradeep Krishnakumar |url=https://www.indiaretailing.com/2024/09/12/zouks-priority-is-expansion-across-channels-co-founder-pradeep-krishnakumar/ |access-date=2024-09-12 |website=India Retailing}}</ref>
| revenue = {{INR}}5 crore (2020)
| num_employees = 150+ (2025)
| website = {{URL|zouk.co.in}}
}}
}}


'''Zouk''' is an Indian [[Direct-to-consumer]] (D2C) fashion brand founded in 2018 by Disha Singh and Pradeep Krishnakumar. The brand is known for its [[Veganism|vegan]], cruelty-free products, including [[Bags|bags]], [[Footwear|footwear]], and accessories, combining modern design with traditional Indian craftsmanship. Zouk has grown significantly since its launch and aims to achieve INR 100 crore in annual revenue by FY23.<ref name="ET2022" /><ref name="Fibre2Fashion2024">{{Cite web |title=Zouk's Growth and Expansion Plans |url=https://www.fibre2fashion.com/interviews/industry-speak/zouk/disha-singh-pradeep-krishnakumar/13572-1 |access-date=2024-09-10 |website=Fibre2Fashion}}</ref>
'''Zouk''' is an Indian [[direct-to-consumer]] (D2C) lifestyle brand specialising in handcrafted, 100% vegan bags, wallets, footwear, luggage, and accessories. Founded in 2016 by [[Disha Singh]] and [[Pradeep Krishnakumar]], the company is headquartered in Thane, Maharashtra. Zouk integrates traditional Indian craftsmanship with modern design, using fabrics like ikat, jute, and khadi. The brand is [[PETA]]-approved for its cruelty-free products and collaborates with over 1,000 artisans across India. Zouk operates through its [[e-commerce]] platform and offline stores, with plans to expand to 75 retail outlets by 2026. The company has served over 700,000 customers and is backed by investors like [[Stellaris Venture Partners]] and [[Aavishkaar Capital]].<ref name="YourStory2020">{{cite news |last1=Sharma |first1=Shruti |title=This woman entrepreneur’s vegan and handicrafts-focused accessories brand has raked in Rs 5 Cr revenue |url=https://yourstory.com/2020/07/woman-entrepreneur-vegan-handicrafts-accessories-brand-zouk |work=YourStory |date=15 July 2020 |access-date=19 June 2025}}</ref><ref name="StartupWiki2025">{{cite web |title=Zouk Wiki |url=https://startupwiki.ai/zouk |website=StartupWiki |date=8 May 2025 |access-date=19 June 2025}}</ref>


== History ==
== Founders & Leadership ==
Zouk was founded by Disha Singh, an [[Indian Institutes of Technology|IIT]]-educated entrepreneur, along with her husband, Pradeep Krishnakumar, who previously worked at [[Amazon (company)|Amazon]] and [[Elevation Capital]].<ref name="ET2024">{{Cite web |title=Zouk Raises $3 Million Led by Stellaris Venture Partners |url=https://economictimes.indiatimes.com/tech/funding/d2c-brand-zouk-raises-3-million-led-by-stellaris-venture-partners/articleshow/98709663.cms?from=mdr |access-date=2024-10-01 |website=Economic Times}}</ref> The company focuses on combining functionality and style with sustainability, creating products that are both eco-conscious and trendy.
* '''Disha Singh''' ([[Chief Executive Officer|CEO]]): An alumnus of the [[Indian Institute of Management Ahmedabad]] (IIMA, MBA 2015) and [[Indian Institute of Technology Bombay]] (IITB, B.Tech), Singh founded Zouk inspired by a trip to Kutch, Gujarat, where she identified a gap for modern, functional Indian handcrafted products. She has been recognised for promoting women entrepreneurship and spoke at IIM Bangalore’s [[NSRCEL]] women startup program in 2024.<ref name="LinkedIn2024">{{cite web |title=Zouk |url=https://in.linkedin.com/company/zouk |website=LinkedIn |date=22 November 2024 |access-date=19 June 2025}}</ref>
* '''Pradeep Krishnakumar''' ([[Chief Operating Officer|COO]]): Krishnakumar, Singh’s husband, holds an MBA from IIMA and has experience in operations and supply chain management. He oversees Zouk’s manufacturing, logistics, and expansion strategies, including the brand’s offline retail growth.<ref name="HerZindagi2025">{{cite news |last1=Sharma |first1=Neha |title=Meet Zouk: Here's Why Women Love Their Vegan Bags |url=https://www.herzindagi.com/fashion/zouk-vegan-handcrafted-bags-indian-tradition-modern-flair-article-234567 |work=HerZindagi |date=21 May 2025 |access-date=19 June 2025}}</ref>


The company gained recognition for its innovative approach to Indian artisanal products, particularly after receiving initial funding from [[Stellaris Venture Partners]] in 2021.<ref name="ET2024" /> By 2024, Zouk expanded its offline presence, launching its first flagship store in [[Mumbai]].<ref name="Retail2024">{{Cite web |title=Zouk Opens First Offline Store in Mumbai |url=https://retail.economictimes.indiatimes.com/news/apparel-fashion/accessories/zouk-goes-omnichannel-opens-first-offline-store-in-mumbai/101392704 |access-date=2024-06-01 |website=Retail Economic Times}}</ref>
== Origin & Founding Story ==
[[File:Disha Singh Pradeep Krishnakumar.png|right|thumb|250px|Disha Singh and Pradeep Krishnakumar, the founders of Zouk]]
Zouk was founded in 2016 by Disha Singh and Pradeep Krishnakumar after Singh’s visit to Kutch, Gujarat, during her MBA at IIMA in 2015. Observing that traditional handcrafted products lacked modern functionality, Singh identified an opportunity to blend Indian craftsmanship with contemporary design. Starting with an investment of {{INR}}20 lakh, the couple produced 20 laptop bags using ikat fabric and vegan leather, which sold out at a Mumbai flea market. Zouk adopted a 100% vegan approach within weeks, driven by ethical concerns over animal-derived materials. The brand name “Zouk” reflects the vibrant dance form and the concept of a “souk” (bazaar), symbolising energy and cultural richness.<ref name="ZoukAbout">{{cite web |title=About Zouk: Our Mission, Vision, Story & Presence |url=https://zouk.co.in/pages/about-us |website=zouk.co.in |access-date=19 June 2025}}</ref><ref name="ForbesIndia2023">{{cite news |last1=Sharma |first1=Samidha |title=How Zouk Is Bridging The Gap Between Indian Handicrafts And Modern Design |url=https://www.forbesindia.com/article/brand-connect/how-zouk-is-bridging-the-gap-between-indian-handicrafts-and-modern-design/86745/1 |work=Forbes India |date=5 July 2023 |access-date=19 June 2025}}</ref>


== Products ==
== Timeline ==
Zouk offers a wide range of vegan products, including [[Bags|bags]], wallets, laptop sleeves, and [[Footwear|footwear]]. Each product is designed with sustainability in mind, using locally sourced materials and traditional Indian craftsmanship.<ref name="Indiaretailing2024" /> The company has expanded into collaborations with celebrities, most notably actress [[Kalyani Priyadarshan]] in 2024, further increasing its brand visibility.<ref name="Adgully2024">{{Cite web |title=Zouk Announces Collaboration with Actress Kalyani Priyadarshan |url=https://www.adgully.com/zouk-announces-exciting-collaboration-with-actress-kalyani-priyadarshan-143467.html |access-date=2024-09-20 |website=AdGully}}</ref>
{| class="wikitable"
! Year !! Milestone
|-
| 2016 || Zouk founded by Disha Singh and Pradeep Krishnakumar with {{INR}}20 lakh investment.<ref name="YourStory2020" />
|-
| 2017 || Launched e-commerce platform and expanded product line to wallets and accessories.<ref name="StartupWiki2025" />
|-
| 2020 || Achieved {{INR}}5 crore revenue; became profitable.<ref name="YourStory2020" />
|-
| 2021 || Secured Series A funding from Stellaris Venture Partners and Titan Capital.<ref name="Inc422023">{{cite news |title=D2C Lifestyle Brand Zouk Bags Funding From Stellaris Venture For Offline Foray |url=https://inc42.com/buzz/d2c-lifestyle-brand-zouk-bags-funding-from-stellaris-venture-for-offline-foray/ |work=Inc42 |date=16 March 2023 |access-date=19 June 2025}}</ref>
|-
| 2022 || Expanded into footwear and opened first offline store in Mumbai.<ref name="ForbesIndia2023" />
|-
| 2023 || Collaborated with 1,000+ artisans; served 400,000 customers nationwide.<ref name="StartupWiki2025" />
|-
| 2024 || Raised $10 million in Series B funding; partnered with Sara Ali Khan as brand ambassador.<ref name="IndianRetailer2024">{{cite news |title=Zouk Bags $10 Mn in Latest Funding to Strengthen Brand and Expand Presence |url=https://www.indianretailer.com/news/zouk-bags-10-mn-latest-funding-strengthen-brand-and-expand-presence |work=Indian Retailer |date=24 October 2024 |access-date=19 June 2025}}</ref>
|-
| 2025 || Opened store at Lulu Mall, Bengaluru; plans to reach 75 stores by 2026.<ref name="LinkedIn2024" />
|}


== Funding ==
== Funding ==
Zouk has attracted significant investment over the years. In 2021, the company raised $3 million in a funding round led by [[Stellaris Venture Partners]].<ref name="ET2024" /> In 2024, Zouk is set to raise an additional $10 million led by [[Aavishkaar Capital]], bringing in more capital to fund its expansion across channels and geographies.<ref name="Entrackr2024">{{Cite web |title=Zouk Set to Raise $10 Million Led by Aavishkaar Capital |url=https://entrackr.com/2024/10/d2c-fashion-brand-zouk-set-to-raise-10-mn-led-by-aavishkaar-capital/ |access-date=2024-10-03 |website=Entrackr}}</ref>
{| class="wikitable"
! Date !! Round !! Amount !! Investors
|-
| March 2021 || Series A || $1.5 million || Stellaris Venture Partners, Titan Capital, Founders of Mamaearth, Beardo, Wow Skin Science<ref name="Inc422023" />
|-
| October 2024 || Series B || $10 million || Aavishkaar Capital, Stellaris Venture Partners<ref name="YourStory2024">{{cite news |title=Handbag maker Zouk raises $10M in Series B round led by Aavishkaar |url=https://yourstory.com/2024/10/handbag-maker-zouk-raises-10m-series-b-aavishkaar |work=YourStory |date=23 October 2024 |access-date=19 June 2025}}</ref>
|}


== Expansion Plans ==
== Business Model ==
As of 2024, Zouk has ambitious plans for [[Omnichannel]] expansion, targeting both online and offline growth. The company opened its first offline store in [[Mumbai]], marking a shift toward an omnichannel strategy.<ref name="Retail2024" /><ref name="BusinessOutreach2024">{{Cite web |title=Zouk Fashion Brand's Strategy for Expansion |url=https://www.businessoutreach.in/zouk-fashion-brand-funding/ |access-date=2024-10-02 |website=Business Outreach}}</ref> The brand also aims to expand its market internationally, with a focus on bringing Indian craftsmanship to global customers.<ref name="Fibre2Fashion2024" />
Zouk operates a [[direct-to-consumer]] model, selling through its website, e-commerce platforms like [[Amazon India]] and [[Myntra]], and offline stores. The brand targets fashion-conscious, eco-aware consumers, primarily women aged 18–45, offering affordable, sustainable accessories. Revenue is generated through product sales, with an average order value of {{INR}}2,000–3,000. Zouk sources handcrafted fabrics from villages in Gujarat, Karnataka, Maharashtra, Uttar Pradesh, and Tamil Nadu, and manufactures in a facility in Mumbai’s Dharavi, ensuring fair wages for artisans. The company’s omnichannel strategy includes pop-up events and partnerships with influencers and celebrities like Sara Ali Khan and Kriti Sanon.<ref name="HindustanTimes2025">{{cite news |title=Zouk: Meet modern vegan designs, rooted in Indian artistry |url=https://www.hindustantimes.com/fashion/zouk-meets-modern-vegan-designs-rooted-indian-artistry |work=Hindustan Times |date=19 March 2025 |access-date=19 June 2025}}</ref><ref name="ZoukBestsellers">{{cite web |title=Zouk Bestsellers: Our popular Bags, Wallets collection |url=https://zouk.co.in/collections/best-sellers |website=zouk.co.in |access-date=19 June 2025}}</ref>


== Collaborations ==
== Products / Services ==
Zouk’s collaboration with actress [[Kalyani Priyadarshan]] in 2024 marked a milestone in the brand’s marketing efforts. The partnership aimed to bring more visibility to the brand’s vegan and cruelty-free product lines, aligning with its sustainability goals.<ref name="Adgully2024" />
* '''Handbags''': Sling bags, totes, satchels, office bags, and shoulder bags made with vegan leather and Indian fabrics like ikat, jute, khadi).<ref name="ZoukBags">{{cite web |title=Bags: Shop Bags for Girls, Bags & Men Online at Best Prices |url=https://zouk.co.in/collections/bags |website=zouk.co.in |access-date=19 June 2025}}</ref>
* '''Wallets''': Compact wallets, cardholders, and chain wallets with handcrafted designs.<ref name="ZoukWallets">{{cite web |title=Wallets: Buy Best Wallets Online at Great Prices |url=https://zouk.co.in/collections/wallets |website=zouk |access-date=19 June 2025}}</ref>
* ''Footwear'': Sandals and flats featuring Indian motifs.<ref name="StartupWiki2025" />
* ''Luggage'': Backpacks, trolley bags, and travel pouches with water-resistant materials.<ref name="HindustanTimes2025" />
* '''Accessories''': Laptop sleeves, eyewear cases, and travel pouches.<ref name="ZoukBestsellers" />


== Milestones ==
All products are 100%, vegan, PETA-approved, and water-resistant, designed for functionality and style.<ref name="ZoukVegan">{{cite web |title=Top Vegan Leather Bags, Handbags, Slings, Backpacks |url=https://zouk.co.in/collections/vegan-leather |website=zouk.co.in |access-date=19 June 2025}}</ref>
* 2018: Zouk was founded by Disha Singh and Pradeep Krishnakumar.<ref name="ET2024" />
* 2021: Zouk raised $3 million in funding from Stellaris Venture Partners.<ref name="ET2024" />
* 2024: Zouk opened its first offline store in [[Mumbai]].<ref name="Retail2024" />
* 2024: Zouk partnered with actress [[Kalyani Priyadarshan]].<ref name="Adgully2024" />
* 2024: Zouk announced plans to raise $10 million in funding led by [[Aavishkaar Capital]].<ref name="Entrackr2024" />


== Vision ==
== Growth & Metrics ==
Zouk aims to promote sustainable and eco-friendly fashion while supporting Indian artisans. The company is dedicated to scaling its operations while keeping its products affordable and accessible for a global audience.<ref name="Indiaretailing2024" />
* '''Customer Base''': Over 700,000 customers by 2024.<ref name="StartupWiki2025" />
* '''Revenue''': {{INR}}5 crore in 2020; reported 16x growth by 2023.<ref name="YourStory2020" /><ref name="ForbesIndia2023" />
* '''Reach''': Operates across India via e-commerce; offline stores in Mumbai, Delhi, and Bengaluru, targeting 75 stores by 2026.<ref name="LinkedIn2024" />
* '''Team Size''': Over 150 employees, collaborating with 1,100 artisans.<ref name="StartupWiki2025" />


== See also ==
== Legal Entity Information ==
* [[Direct-to-consumer]]
{| class="wikitable"
* [[Sustainable fashion]]
! Field !! Details
* [[Veganism]]
|-
* [[Cruelty-free products]]
| Legal Name || Sea Turtle Private Limited
* [[Indian craftsmanship]]
|-
| Foundation Date || 14 December 2016
|-
| Registrar of Companies (ROC) || ROC Mumbai
|-
| Corporate Identification Number (CIN) || U74999MH2016PTC282391
|-
| Registered Address || A-406, Plot No. 3, Keshav Kunj II CHS Ltd. Sector 15, Palm Beach Road, Sanpada , Navi Mumbai, Maharashtra, India - 400705
|-
| Email ID || p13dishas@iima.ac.in
|-
| Company Status || Active
|-
| Directors || Disha Singh, Pradeep Krishnakumar
|-
| Authorized Share Capital || {{INR}} 5,00,000.00
|-
| Paid-up Capital || {{INR}} 1,46,900.00
|}<ref>{{cite web |title=Zouk Ventures Private Limited |url=https://www.mca.gov.in/mca-provider/company-details/ |website=Ministry of Corporate Affairs, Government of India |access-date=19 June 2025}}</ref>
 
== Media & Public Recognition ==
* '''Awards''': PETA India’s Vegan Fashion Award (2020) for cruelty-free products.<ref name="YourStory2020" />
* '''Coverage''': Featured in Forbes India (2023), Hindustan Times (2025), and HerZindagi (2025) for sustainability and design innovation.<ref name="ForbesIndia2023" /><ref name="HindustanTimes2025" /><ref name="HerZindagi2025" />
* '''Events''': Hosted Zouk Fashion Show (2024, 2025) with celebrities like Sayantani Ghosh and Sara Ali Khan.<ref name="LinkedIn2024" />
* '''Recognition''': Disha Singh recognised at IIM Bangalore’s NSRCEL women startup program (2024) for women entrepreneurship.<ref name="LinkedIn2024" />
 
== FAQs ==
;What is Zouk’s product range?
:Zouk offers 100% vegan, handcrafted bags, wallets, footwear, luggage, and accessories using Indian fabrics like ikat, jute, and khadi.<ref name="ZoukBestsellers" />
 
;Is Zouk a vegan brand?
:Yes, Zouk is PETA-approved, using vegan leather and cruelty-free materials.<ref name="ZoukVegan" />
 
;Where can Zouk products be purchased?
:Zouk products are available on its website, Amazon India, Myntra, Nykaa, and offline stores in Mumbai, Delhi, and Bengaluru.<ref name="ZoukBags" />
 
;Who is Zouk’s brand ambassador?
:Actress Sara Ali Khan has been Zouk’s brand ambassador since 2024.<ref name="IndianRetailer2024" />
 
== External Links ==
* {{URL|zouk.co.in|Official website}}
* {{URL|https://in.linkedin.com/company/zouk|LinkedIn}}
* {{URL|https://www.instagram.com/zouk|Instagram}}
* {{URL|https://www.facebook.com/zouk|Facebook}}
 
== Related Startups ==
* [[Baggit]]
* [[Hidesign]]
* [[The Indian Ethnic Co.]]


== References ==
== References ==
<references />
{{Reflist}}
 
== External links ==
* [https://zouk.co.in/ Official website]

Latest revision as of 05:15, 19 June 2025

Zouk
Company typePrivate
IndustryFashion, Retail, Direct-to-consumer
Founded2016; 10 years ago (2016)
FounderDisha Singh
Pradeep Krishnakumar
HeadquartersThane, Maharashtra,
India
Area served
India
Key people
Disha Singh (CEO)
Pradeep Krishnakumar (COO)
ProductsHandbags, Wallets, Footwear, Luggage, Accessories
Revenue₹5 crore (2020)
Number of employees
150+ (2025)
Websitezouk.co.in

Zouk is an Indian direct-to-consumer (D2C) lifestyle brand specialising in handcrafted, 100% vegan bags, wallets, footwear, luggage, and accessories. Founded in 2016 by Disha Singh and Pradeep Krishnakumar, the company is headquartered in Thane, Maharashtra. Zouk integrates traditional Indian craftsmanship with modern design, using fabrics like ikat, jute, and khadi. The brand is PETA-approved for its cruelty-free products and collaborates with over 1,000 artisans across India. Zouk operates through its e-commerce platform and offline stores, with plans to expand to 75 retail outlets by 2026. The company has served over 700,000 customers and is backed by investors like Stellaris Venture Partners and Aavishkaar Capital.[1][2]

Founders & Leadership

  • Disha Singh (CEO): An alumnus of the Indian Institute of Management Ahmedabad (IIMA, MBA 2015) and Indian Institute of Technology Bombay (IITB, B.Tech), Singh founded Zouk inspired by a trip to Kutch, Gujarat, where she identified a gap for modern, functional Indian handcrafted products. She has been recognised for promoting women entrepreneurship and spoke at IIM Bangalore’s NSRCEL women startup program in 2024.[3]
  • Pradeep Krishnakumar (COO): Krishnakumar, Singh’s husband, holds an MBA from IIMA and has experience in operations and supply chain management. He oversees Zouk’s manufacturing, logistics, and expansion strategies, including the brand’s offline retail growth.[4]

Origin & Founding Story

Disha Singh and Pradeep Krishnakumar, the founders of Zouk

Zouk was founded in 2016 by Disha Singh and Pradeep Krishnakumar after Singh’s visit to Kutch, Gujarat, during her MBA at IIMA in 2015. Observing that traditional handcrafted products lacked modern functionality, Singh identified an opportunity to blend Indian craftsmanship with contemporary design. Starting with an investment of ₹20 lakh, the couple produced 20 laptop bags using ikat fabric and vegan leather, which sold out at a Mumbai flea market. Zouk adopted a 100% vegan approach within weeks, driven by ethical concerns over animal-derived materials. The brand name “Zouk” reflects the vibrant dance form and the concept of a “souk” (bazaar), symbolising energy and cultural richness.[5][6]

Timeline

Year Milestone
2016 Zouk founded by Disha Singh and Pradeep Krishnakumar with ₹20 lakh investment.[1]
2017 Launched e-commerce platform and expanded product line to wallets and accessories.[2]
2020 Achieved ₹5 crore revenue; became profitable.[1]
2021 Secured Series A funding from Stellaris Venture Partners and Titan Capital.[7]
2022 Expanded into footwear and opened first offline store in Mumbai.[6]
2023 Collaborated with 1,000+ artisans; served 400,000 customers nationwide.[2]
2024 Raised $10 million in Series B funding; partnered with Sara Ali Khan as brand ambassador.[8]
2025 Opened store at Lulu Mall, Bengaluru; plans to reach 75 stores by 2026.[3]

Funding

Date Round Amount Investors
March 2021 Series A $1.5 million Stellaris Venture Partners, Titan Capital, Founders of Mamaearth, Beardo, Wow Skin Science[7]
October 2024 Series B $10 million Aavishkaar Capital, Stellaris Venture Partners[9]

Business Model

Zouk operates a direct-to-consumer model, selling through its website, e-commerce platforms like Amazon India and Myntra, and offline stores. The brand targets fashion-conscious, eco-aware consumers, primarily women aged 18–45, offering affordable, sustainable accessories. Revenue is generated through product sales, with an average order value of ₹2,000–3,000. Zouk sources handcrafted fabrics from villages in Gujarat, Karnataka, Maharashtra, Uttar Pradesh, and Tamil Nadu, and manufactures in a facility in Mumbai’s Dharavi, ensuring fair wages for artisans. The company’s omnichannel strategy includes pop-up events and partnerships with influencers and celebrities like Sara Ali Khan and Kriti Sanon.[10][11]

Products / Services

  • Handbags: Sling bags, totes, satchels, office bags, and shoulder bags made with vegan leather and Indian fabrics like ikat, jute, khadi).[12]
  • Wallets: Compact wallets, cardholders, and chain wallets with handcrafted designs.[13]
  • Footwear: Sandals and flats featuring Indian motifs.[2]
  • Luggage: Backpacks, trolley bags, and travel pouches with water-resistant materials.[10]
  • Accessories: Laptop sleeves, eyewear cases, and travel pouches.[11]

All products are 100%, vegan, PETA-approved, and water-resistant, designed for functionality and style.[14]

Growth & Metrics

  • Customer Base: Over 700,000 customers by 2024.[2]
  • Revenue: ₹5 crore in 2020; reported 16x growth by 2023.[1][6]
  • Reach: Operates across India via e-commerce; offline stores in Mumbai, Delhi, and Bengaluru, targeting 75 stores by 2026.[3]
  • Team Size: Over 150 employees, collaborating with 1,100 artisans.[2]

Legal Entity Information

Field Details
Legal Name Sea Turtle Private Limited
Foundation Date 14 December 2016
Registrar of Companies (ROC) ROC Mumbai
Corporate Identification Number (CIN) U74999MH2016PTC282391
Registered Address A-406, Plot No. 3, Keshav Kunj II CHS Ltd. Sector 15, Palm Beach Road, Sanpada , Navi Mumbai, Maharashtra, India - 400705
Email ID p13dishas@iima.ac.in
Company Status Active
Directors Disha Singh, Pradeep Krishnakumar
Authorized Share Capital ₹ 5,00,000.00
Paid-up Capital ₹ 1,46,900.00

[15]

Media & Public Recognition

  • Awards: PETA India’s Vegan Fashion Award (2020) for cruelty-free products.[1]
  • Coverage: Featured in Forbes India (2023), Hindustan Times (2025), and HerZindagi (2025) for sustainability and design innovation.[6][10][4]
  • Events: Hosted Zouk Fashion Show (2024, 2025) with celebrities like Sayantani Ghosh and Sara Ali Khan.[3]
  • Recognition: Disha Singh recognised at IIM Bangalore’s NSRCEL women startup program (2024) for women entrepreneurship.[3]

FAQs

What is Zouk’s product range?
Zouk offers 100% vegan, handcrafted bags, wallets, footwear, luggage, and accessories using Indian fabrics like ikat, jute, and khadi.[11]
Is Zouk a vegan brand?
Yes, Zouk is PETA-approved, using vegan leather and cruelty-free materials.[14]
Where can Zouk products be purchased?
Zouk products are available on its website, Amazon India, Myntra, Nykaa, and offline stores in Mumbai, Delhi, and Bengaluru.[12]
Who is Zouk’s brand ambassador?
Actress Sara Ali Khan has been Zouk’s brand ambassador since 2024.[8]

External Links

Related Startups

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 Sharma, Shruti (15 July 2020). "This woman entrepreneur's vegan and handicrafts-focused accessories brand has raked in Rs 5 Cr revenue". YourStory. Retrieved 19 June 2025.
  2. ↑ 2.0 2.1 2.2 2.3 2.4 2.5 "Zouk Wiki". StartupWiki. 8 May 2025. Retrieved 19 June 2025.
  3. ↑ 3.0 3.1 3.2 3.3 3.4 "Zouk". LinkedIn. 22 November 2024. Retrieved 19 June 2025.
  4. ↑ 4.0 4.1 Sharma, Neha (21 May 2025). "Meet Zouk: Here's Why Women Love Their Vegan Bags". HerZindagi. Retrieved 19 June 2025.
  5. ↑ "About Zouk: Our Mission, Vision, Story & Presence". zouk.co.in. Retrieved 19 June 2025.
  6. ↑ 6.0 6.1 6.2 6.3 Sharma, Samidha (5 July 2023). "How Zouk Is Bridging The Gap Between Indian Handicrafts And Modern Design". Forbes India. Retrieved 19 June 2025.
  7. ↑ 7.0 7.1 "D2C Lifestyle Brand Zouk Bags Funding From Stellaris Venture For Offline Foray". Inc42. 16 March 2023. Retrieved 19 June 2025.
  8. ↑ 8.0 8.1 "Zouk Bags $10 Mn in Latest Funding to Strengthen Brand and Expand Presence". Indian Retailer. 24 October 2024. Retrieved 19 June 2025.
  9. ↑ "Handbag maker Zouk raises $10M in Series B round led by Aavishkaar". YourStory. 23 October 2024. Retrieved 19 June 2025.
  10. ↑ 10.0 10.1 10.2 "Zouk: Meet modern vegan designs, rooted in Indian artistry". Hindustan Times. 19 March 2025. Retrieved 19 June 2025.
  11. ↑ 11.0 11.1 11.2 "Zouk Bestsellers: Our popular Bags, Wallets collection". zouk.co.in. Retrieved 19 June 2025.
  12. ↑ 12.0 12.1 "Bags: Shop Bags for Girls, Bags & Men Online at Best Prices". zouk.co.in. Retrieved 19 June 2025.
  13. ↑ "Wallets: Buy Best Wallets Online at Great Prices". zouk. Retrieved 19 June 2025.
  14. ↑ 14.0 14.1 "Top Vegan Leather Bags, Handbags, Slings, Backpacks". zouk.co.in. Retrieved 19 June 2025.
  15. ↑ "Zouk Ventures Private Limited". Ministry of Corporate Affairs, Government of India. Retrieved 19 June 2025.
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