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{{Short description|Indian Direct-to-consumer (D2C) fashion brand}}
{{short description|Indian direct-to-consumer lifestyle brand}}
{{Use dmy dates|date=June 2025}}
{{Use Indian English|date=June 2025}}
{{#seo:
{{#seo:
  |title_mode         = replace
  |title_mode = replace
  |title             = {{PAGENAME}} Wiki
  |title = Zouk Wiki - Founders, Funding, Revenue, Business Model & Competitors
  |keywords           = {{PAGENAME}}, zouk wiki, bags, footwear, fashion, zouk bags wikipedia, zouk bags, accessories
  |keywords = Zouk, Zouk wikipedia, vegan bags, handcrafted accessories, Indian lifestyle brand, direct-to-consumer
  |description       = Zouk is an Indian Direct-to-consumer (D2C) fashion brand founded in 2018 by Disha Singh and Pradeep Krishnakumar.
  |description = Founded in 2016, Zouk is an Indian D2C lifestyle brand offering handcrafted, vegan bags, wallets, footwear, luggage, and accessories.
  |image             = Zouk Logo.png
  |image = Zouk Logo.png
  |image_alt         = {{PAGENAME}} Logo
  |image_alt = Zouk Logo
  |site_name         = {{PAGENAME}} Wiki
  |site_name = Zouk Wiki
  |locale             = en_EN
  |locale = en_IN
  |type               = website
  |type = website
  |modified_time     = {{REVISIONYEAR}}-{{REVISIONMONTH}}-{{REVISIONDAY2}}
  |modified_time = {{REVISIONYEAR}}-{{REVISIONMONTH}}-{{REVISIONDAY2}}
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{{Infobox company
{{Infobox company
| name             = Zouk
| name = Zouk
| logo             = Zouk Logo.png
| logo = Zouk Logo.png
| logo_size         = 200px
| logo_size = 200px
| type             = Private
| logo_alt = Zouk Logo
| industry         = [[Fashion]], [[D2C (Direct-to-consumer)]]
| type = [[Privately held company|Private]]
| founded           = 2018
| industry = [[Fashion]], [[Retail]], [[Direct-to-consumer]]
| founders          = Disha Singh, Pradeep Krishnakumar
| founded = {{Start date and age|2016}}
| location_city    = Mumbai, Maharashtra
| founder = [[Disha Singh]]<br>[[Pradeep Krishnakumar]]
| location_country = India
| hq_location = Thane, Maharashtra
| key_people       = Disha Singh (Co-Founder), Pradeep Krishnakumar (Co-Founder)
| hq_location_country = India
| products         = [[Bags]], [[Footwear]], [[Fashion accessories]]
  | area_served = India
| revenue           = INR 100 Cr (Projected for FY23)<ref name="ET2022">{{Cite web |title=Zouk Eyes ₹100 Cr Annual Revenue Run Rate By FY23 |url=https://retail.economictimes.indiatimes.com/news/apparel-fashion/accessories/zouk-eyes-rs-100-cr-annual-revenue-run-rate-by-fy23/89317277 |access-date=2022-01-31 |website=Economic Times Retail}}</ref>
| key_people = Disha Singh ([[Chief Executive Officer|CEO]])<br>Pradeep Krishnakumar ([[Chief Operating Officer|COO]])
| website           = {{URL|https://zouk.co.in/}}
| products = Handbags, Wallets, Footwear, Luggage, Accessories
| num_employees    = 200+ (2024)<ref name="Indiaretailing2024">{{Cite web |title=Zouk's Priority Is Expansion Across Channels: Co-Founder Pradeep Krishnakumar |url=https://www.indiaretailing.com/2024/09/12/zouks-priority-is-expansion-across-channels-co-founder-pradeep-krishnakumar/ |access-date=2024-09-12 |website=India Retailing}}</ref>
| revenue = {{INR}}5 crore (2020)
| num_employees = 150+ (2025)
| website = {{URL|zouk.co.in}}
}}
}}


'''Zouk''' is an Indian [[direct-to-consumer]] (D2C) lifestyle brand specializing in handcrafted, vegan bags, wallets, footwear, luggage, and accessories. Founded in 2016 by Disha Singh and Pradeep Krishnakumar, Zouk is headquartered in Thane, Maharashtra, India. The brand emphasizes Indian craftsmanship, using traditional fabrics such as [[ikat]], [[jute]], and [[khadi]], and is recognized for its 100% vegan, [[PETA]]-approved products. Zouk operates both online through its website and [[e-commerce]] platforms and offline through exclusive brand outlets, with plans to expand to 75 stores across India.<ref name="inc42-2024">{{cite web |title=Zouk Funding: Zouk Bags $10 Mn To Expand Offline Presence |url=https://inc42.com/buzz/zouk-funding-zouk-bags-10-mn-to-expand-offline-presence/ |website=Inc42 |date=2024-10-22 |access-date=2025-05-08}}</ref><ref name="zouk-about">{{cite web |title=About Zouk: Our Mission, Vision, Story & Presence |url=https://zouk.co.in/pages/our-story |website=Zouk |access-date=2025-05-08}}</ref>
'''Zouk''' is an Indian [[direct-to-consumer]] (D2C) lifestyle brand specialising in handcrafted, 100% vegan bags, wallets, footwear, luggage, and accessories. Founded in 2016 by [[Disha Singh]] and [[Pradeep Krishnakumar]], the company is headquartered in Thane, Maharashtra. Zouk integrates traditional Indian craftsmanship with modern design, using fabrics like ikat, jute, and khadi. The brand is [[PETA]]-approved for its cruelty-free products and collaborates with over 1,000 artisans across India. Zouk operates through its [[e-commerce]] platform and offline stores, with plans to expand to 75 retail outlets by 2026. The company has served over 700,000 customers and is backed by investors like [[Stellaris Venture Partners]] and [[Aavishkaar Capital]].<ref name="YourStory2020">{{cite news |last1=Sharma |first1=Shruti |title=This woman entrepreneur’s vegan and handicrafts-focused accessories brand has raked in Rs 5 Cr revenue |url=https://yourstory.com/2020/07/woman-entrepreneur-vegan-handicrafts-accessories-brand-zouk |work=YourStory |date=15 July 2020 |access-date=19 June 2025}}</ref><ref name="StartupWiki2025">{{cite web |title=Zouk Wiki |url=https://startupwiki.ai/zouk |website=StartupWiki |date=8 May 2025 |access-date=19 June 2025}}</ref>
 
== Founders & Leadership ==
* '''Disha Singh''' ([[Chief Executive Officer|CEO]]): An alumnus of the [[Indian Institute of Management Ahmedabad]] (IIMA, MBA 2015) and [[Indian Institute of Technology Bombay]] (IITB, B.Tech), Singh founded Zouk inspired by a trip to Kutch, Gujarat, where she identified a gap for modern, functional Indian handcrafted products. She has been recognised for promoting women entrepreneurship and spoke at IIM Bangalore’s [[NSRCEL]] women startup program in 2024.<ref name="LinkedIn2024">{{cite web |title=Zouk |url=https://in.linkedin.com/company/zouk |website=LinkedIn |date=22 November 2024 |access-date=19 June 2025}}</ref>
* '''Pradeep Krishnakumar''' ([[Chief Operating Officer|COO]]): Krishnakumar, Singh’s husband, holds an MBA from IIMA and has experience in operations and supply chain management. He oversees Zouk’s manufacturing, logistics, and expansion strategies, including the brand’s offline retail growth.<ref name="HerZindagi2025">{{cite news |last1=Sharma |first1=Neha |title=Meet Zouk: Here's Why Women Love Their Vegan Bags |url=https://www.herzindagi.com/fashion/zouk-vegan-handcrafted-bags-indian-tradition-modern-flair-article-234567 |work=HerZindagi |date=21 May 2025 |access-date=19 June 2025}}</ref>
 
== Origin & Founding Story ==
[[File:Disha Singh Pradeep Krishnakumar.png|right|thumb|250px|Disha Singh and Pradeep Krishnakumar, the founders of Zouk]]
Zouk was founded in 2016 by Disha Singh and Pradeep Krishnakumar after Singh’s visit to Kutch, Gujarat, during her MBA at IIMA in 2015. Observing that traditional handcrafted products lacked modern functionality, Singh identified an opportunity to blend Indian craftsmanship with contemporary design. Starting with an investment of {{INR}}20 lakh, the couple produced 20 laptop bags using ikat fabric and vegan leather, which sold out at a Mumbai flea market. Zouk adopted a 100% vegan approach within weeks, driven by ethical concerns over animal-derived materials. The brand name “Zouk” reflects the vibrant dance form and the concept of a “souk” (bazaar), symbolising energy and cultural richness.<ref name="ZoukAbout">{{cite web |title=About Zouk: Our Mission, Vision, Story & Presence |url=https://zouk.co.in/pages/about-us |website=zouk.co.in |access-date=19 June 2025}}</ref><ref name="ForbesIndia2023">{{cite news |last1=Sharma |first1=Samidha |title=How Zouk Is Bridging The Gap Between Indian Handicrafts And Modern Design |url=https://www.forbesindia.com/article/brand-connect/how-zouk-is-bridging-the-gap-between-indian-handicrafts-and-modern-design/86745/1 |work=Forbes India |date=5 July 2023 |access-date=19 June 2025}}</ref>
 
== Timeline ==
{| class="wikitable"
! Year !! Milestone
|-
| 2016 || Zouk founded by Disha Singh and Pradeep Krishnakumar with {{INR}}20 lakh investment.<ref name="YourStory2020" />
|-
| 2017 || Launched e-commerce platform and expanded product line to wallets and accessories.<ref name="StartupWiki2025" />
|-
| 2020 || Achieved {{INR}}5 crore revenue; became profitable.<ref name="YourStory2020" />
|-
| 2021 || Secured Series A funding from Stellaris Venture Partners and Titan Capital.<ref name="Inc422023">{{cite news |title=D2C Lifestyle Brand Zouk Bags Funding From Stellaris Venture For Offline Foray |url=https://inc42.com/buzz/d2c-lifestyle-brand-zouk-bags-funding-from-stellaris-venture-for-offline-foray/ |work=Inc42 |date=16 March 2023 |access-date=19 June 2025}}</ref>
|-
| 2022 || Expanded into footwear and opened first offline store in Mumbai.<ref name="ForbesIndia2023" />
|-
| 2023 || Collaborated with 1,000+ artisans; served 400,000 customers nationwide.<ref name="StartupWiki2025" />
|-
| 2024 || Raised $10 million in Series B funding; partnered with Sara Ali Khan as brand ambassador.<ref name="IndianRetailer2024">{{cite news |title=Zouk Bags $10 Mn in Latest Funding to Strengthen Brand and Expand Presence |url=https://www.indianretailer.com/news/zouk-bags-10-mn-latest-funding-strengthen-brand-and-expand-presence |work=Indian Retailer |date=24 October 2024 |access-date=19 June 2025}}</ref>
|-
| 2025 || Opened store at Lulu Mall, Bengaluru; plans to reach 75 stores by 2026.<ref name="LinkedIn2024" />
|}


== History ==
== Funding ==
Zouk was inspired by a 2015 trip to [[Kutch]], [[Gujarat]], during Disha Singh’s MBA at the [[Indian Institute of Management Ahmedabad]]. Encountering handcrafted products lacking modern functionality, Singh identified a gap in the market for stylish, functional Indian-made accessories.<ref name="forbes-2023">{{cite web |title=How Zouk Is Bridging The Gap Between Indian Handicrafts And Modern Design |url=https://www.forbesindia.com/article/brand-connect/how-zouk-is-bridging-the-gap-between-indian-handicrafts-and-modern-design/86375/1 |website=Forbes India |date=2023-07-05 |access-date=2025-05-08}}</ref> Alongside her husband, Pradeep Krishnakumar, she founded Zouk in 2016 with an initial investment of {{INR}}20 lakh, starting with 20 laptop bags manufactured in a small factory in Thane.<ref name="yourstory-2020">{{cite web |title=This woman entrepreneur’s vegan and handicrafts-focused accessories brand has raked in Rs 5 Cr revenue |url=https://yourstory.com/herstory/2020/07/woman-entrepreneur-vegan-handicrafts-accessories-brand-zouk |website=YourStory |date=2020-07-15 |access-date=2025-05-08}}</ref>
{| class="wikitable"
! Date !! Round !! Amount !! Investors
|-
| March 2021 || Series A || $1.5 million || Stellaris Venture Partners, Titan Capital, Founders of Mamaearth, Beardo, Wow Skin Science<ref name="Inc422023" />
|-
| October 2024 || Series B || $10 million || Aavishkaar Capital, Stellaris Venture Partners<ref name="YourStory2024">{{cite news |title=Handbag maker Zouk raises $10M in Series B round led by Aavishkaar |url=https://yourstory.com/2024/10/handbag-maker-zouk-raises-10m-series-b-aavishkaar |work=YourStory |date=23 October 2024 |access-date=19 June 2025}}</ref>
|}


The brand gained traction for its vegan leather products and Indian-inspired designs, growing from an online-only platform to a hybrid model with offline stores. By 2023, Zouk reported serving over 700,000 customers and collaborating with more than 1,000 artisans across India.<ref name="indianretailer-2024">{{cite web |title=Zouk Bags $10 Mn in Latest Funding to Strengthen Brand and Expand Presence |url=https://www.indianretailer.com/news/zouk-bags-10-mn-in-latest-funding-to-strengthen-brand-and-expand-presence |website=Indian Retailer |date=2024-10-24 |access-date=2025-05-08}}</ref> In 2024, Zouk expanded into luggage, introducing backpacks and trolley bags, and partnered with actress [[Sara Ali Khan]] as its brand ambassador.<ref name="linkedin-2024">{{cite web |title=Zouk |url=https://in.linkedin.com/company/zouk |website=LinkedIn |date=2024-11-22 |access-date=2025-05-08}}</ref>
== Business Model ==
Zouk operates a [[direct-to-consumer]] model, selling through its website, e-commerce platforms like [[Amazon India]] and [[Myntra]], and offline stores. The brand targets fashion-conscious, eco-aware consumers, primarily women aged 18–45, offering affordable, sustainable accessories. Revenue is generated through product sales, with an average order value of {{INR}}2,000–3,000. Zouk sources handcrafted fabrics from villages in Gujarat, Karnataka, Maharashtra, Uttar Pradesh, and Tamil Nadu, and manufactures in a facility in Mumbai’s Dharavi, ensuring fair wages for artisans. The company’s omnichannel strategy includes pop-up events and partnerships with influencers and celebrities like Sara Ali Khan and Kriti Sanon.<ref name="HindustanTimes2025">{{cite news |title=Zouk: Meet modern vegan designs, rooted in Indian artistry |url=https://www.hindustantimes.com/fashion/zouk-meets-modern-vegan-designs-rooted-indian-artistry |work=Hindustan Times |date=19 March 2025 |access-date=19 June 2025}}</ref><ref name="ZoukBestsellers">{{cite web |title=Zouk Bestsellers: Our popular Bags, Wallets collection |url=https://zouk.co.in/collections/best-sellers |website=zouk.co.in |access-date=19 June 2025}}</ref>


== Products ==
== Products / Services ==
Zouk offers a range of products, including:
* '''Handbags''': Sling bags, totes, satchels, office bags, and shoulder bags made with vegan leather and Indian fabrics like ikat, jute, khadi).<ref name="ZoukBags">{{cite web |title=Bags: Shop Bags for Girls, Bags & Men Online at Best Prices |url=https://zouk.co.in/collections/bags |website=zouk.co.in |access-date=19 June 2025}}</ref>
* '''Handbags''': Sling bags, satchels, totes, and office bags.
* '''Wallets''': Compact wallets, cardholders, and chain wallets with handcrafted designs.<ref name="ZoukWallets">{{cite web |title=Wallets: Buy Best Wallets Online at Great Prices |url=https://zouk.co.in/collections/wallets |website=zouk |access-date=19 June 2025}}</ref>
* '''Wallets and Accessories''': Cardholders, eyewear cases, and travel pouches.
* ''Footwear'': Sandals and flats featuring Indian motifs.<ref name="StartupWiki2025" />
* '''Footwear''': Sandals and flats featuring Indian fabrics.
* ''Luggage'': Backpacks, trolley bags, and travel pouches with water-resistant materials.<ref name="HindustanTimes2025" />
* '''Luggage''': Backpacks and trolley bags (launched in 2024).
* '''Accessories''': Laptop sleeves, eyewear cases, and travel pouches.<ref name="ZoukBestsellers" />


All products are made with vegan leather and handcrafted fabrics sourced from regions like [[Gujarat]], [[Karnataka]], [[Maharashtra]], [[Uttar Pradesh]], and [[Tamil Nadu]].<ref name="zouk-faq">{{cite web |title=Zouk: Frequently Asked Questions |url=https://zouk.co.in/pages/faq |website=Zouk |access-date=2025-05-08}}</ref> The brand’s office bags are designed to accommodate laptops and daily essentials, combining traditional aesthetics with modern functionality.<ref name="zouk-office">{{cite web |title=Office Bags for Women: Buy Best Ladies Office Bags Online |url=https://zouk.co.in/collections/office-bags |website=Zouk |access-date=2025-05-08}}</ref>
All products are 100%, vegan, PETA-approved, and water-resistant, designed for functionality and style.<ref name="ZoukVegan">{{cite web |title=Top Vegan Leather Bags, Handbags, Slings, Backpacks |url=https://zouk.co.in/collections/vegan-leather |website=zouk.co.in |access-date=19 June 2025}}</ref>


== Funding ==
== Growth & Metrics ==
Zouk has raised a total of $14.5–14.8 million across three funding rounds, primarily to fuel offline expansion, branding, and supply chain enhancements.<ref name="tracxn-2025">{{cite web |title=Zouk - 2025 Company Profile, Funding, Competitors & Financials |url=https://tracxn.com/d/companies/zouk |website=Tracxn |date=2025-05-02 |access-date=2025-05-08}}</ref> The following table summarizes its funding history:<ref name="inc42-2023">{{cite web |title=D2C Lifestyle Brand Zouk Bags Funding From Stellaris Venture For Offline Foray |url=https://inc42.com/buzz/d2c-lifestyle-brand-zouk-bags-funding-from-stellaris-venture-for-offline-foray/ |website=Inc42 |date=2023-03-16 |access-date=2025-05-08}}</ref><ref name="yourstory-2024">{{cite web |title=Handbag maker Zouk raises $10M in Series B round led by Aavishkaar |url=https://yourstory.com/2024/10/handbag-maker-zouk-raises-10m-series-b-aavishkaar |website=YourStory |date=2024-10-23 |access-date=2025-05-08}}</ref>
* '''Customer Base''': Over 700,000 customers by 2024.<ref name="StartupWiki2025" />
* '''Revenue''': {{INR}}5 crore in 2020; reported 16x growth by 2023.<ref name="YourStory2020" /><ref name="ForbesIndia2023" />
* '''Reach''': Operates across India via e-commerce; offline stores in Mumbai, Delhi, and Bengaluru, targeting 75 stores by 2026.<ref name="LinkedIn2024" />
* '''Team Size''': Over 150 employees, collaborating with 1,100 artisans.<ref name="StartupWiki2025" />


== Legal Entity Information ==
{| class="wikitable"
{| class="wikitable"
|+ Zouk Funding Rounds
! Field !! Details
! Date !! Round !! Amount !! Lead Investor !! Other Investors
|-
| Legal Name || Sea Turtle Private Limited
|-
| Foundation Date || 14 December 2016
|-
| Registrar of Companies (ROC) || ROC Mumbai
|-
| Corporate Identification Number (CIN) || U74999MH2016PTC282391
|-
| Registered Address || A-406, Plot No. 3, Keshav Kunj II CHS Ltd. Sector 15, Palm Beach Road, Sanpada , Navi Mumbai, Maharashtra, India - 400705
|-
| Email ID || p13dishas@iima.ac.in
|-
| Company Status || Active
|-
|-
| January 15, 2021 || Pre-Series A || $1.5 million || [[Stellaris Venture Partners]] || Titan Capital, Others
| Directors || Disha Singh, Pradeep Krishnakumar
|-
|-
| March 2023 || Series A || $3 million || Stellaris Venture Partners || Sharrp Ventures, Titan Capital, JJ Family Office, Dilip Khandelwal, Manoj Meena, Vineeta Singh, Kaushik Mukherjee
| Authorized Share Capital || {{INR}} 5,00,000.00
|-
|-
| October 2024 || Series B || $10 million || [[Aavishkaar Capital]] || Stellaris Venture Partners, Titan Capital, Sharrp Ventures, JJ Family Office
| Paid-up Capital || {{INR}} 1,46,900.00
|}
|}<ref>{{cite web |title=Zouk Ventures Private Limited |url=https://www.mca.gov.in/mca-provider/company-details/ |website=Ministry of Corporate Affairs, Government of India |access-date=19 June 2025}}</ref>
 
== Media & Public Recognition ==
* '''Awards''': PETA India’s Vegan Fashion Award (2020) for cruelty-free products.<ref name="YourStory2020" />
* '''Coverage''': Featured in Forbes India (2023), Hindustan Times (2025), and HerZindagi (2025) for sustainability and design innovation.<ref name="ForbesIndia2023" /><ref name="HindustanTimes2025" /><ref name="HerZindagi2025" />
* '''Events''': Hosted Zouk Fashion Show (2024, 2025) with celebrities like Sayantani Ghosh and Sara Ali Khan.<ref name="LinkedIn2024" />
* '''Recognition''': Disha Singh recognised at IIM Bangalore’s NSRCEL women startup program (2024) for women entrepreneurship.<ref name="LinkedIn2024" />
 
== FAQs ==
;What is Zouk’s product range?
:Zouk offers 100% vegan, handcrafted bags, wallets, footwear, luggage, and accessories using Indian fabrics like ikat, jute, and khadi.<ref name="ZoukBestsellers" />


== Legal Entity Details ==
;Is Zouk a vegan brand?
Zouk is owned and marketed by '''Sea Turtle Private Limited'''. Its registered address is: Floor No. 1, Bldg K6/1 to 13, Bldg K7/11 to 14, 16 & 17, Shree Arihant Compound, Reti Bandar Road, Kopar, Thane, Bhiwandi, Thane, Maharashtra, 421302, India.<ref name="zouk-legal">{{cite web |title=Country Of Origin & Brand Legal Details |url=https://zouk.co.in/pages/legal |website=Zouk |access-date=2025-05-08}}</ref>
:Yes, Zouk is PETA-approved, using vegan leather and cruelty-free materials.<ref name="ZoukVegan" />


== Reception and Awards ==
;Where can Zouk products be purchased?
The brand has been praised for its fusion of Indian craftsmanship and modern design, with [[Forbes India]] noting its potential to compete in the cut-throat accessories market.<ref name="forbes-2023" /> Its collaboration with over 1,000 artisans has also been highlighted as a significant contribution to preserving Indian handicrafts.<ref name="established-2023">{{cite web |title=Disha Singh of Zouk works with over 800 artisans across India |url=https://www.theestablished.com/disha-singh-of-zouk-works-with-over-800-artisans-across-india/ |website=The Established |date=2023-09-19 |access-date=2025-05-08}}</ref>
:Zouk products are available on its website, Amazon India, Myntra, Nykaa, and offline stores in Mumbai, Delhi, and Bengaluru.<ref name="ZoukBags" />


== See also ==
;Who is Zouk’s brand ambassador?
* [[Direct-to-consumer]]
:Actress Sara Ali Khan has been Zouk’s brand ambassador since 2024.<ref name="IndianRetailer2024" />
* [[Sustainable fashion]]
* [[Veganism]]
* [[Cruelty-free products]]
* [[Indian craftsmanship]]


== References ==
== External Links ==
<references />
* {{URL|zouk.co.in|Official website}}
* {{URL|https://in.linkedin.com/company/zouk|LinkedIn}}
* {{URL|https://www.instagram.com/zouk|Instagram}}
* {{URL|https://www.facebook.com/zouk|Facebook}}


== External links ==
== Related Startups ==
* [https://zouk.co.in/ Official website]
* [[Baggit]]
* [[Hidesign]]
* [[The Indian Ethnic Co.]]


[[Category:Startups based in Mumbai]]
== References ==
[[Category:D2C startups]]
{{Reflist}}
[[Category:Fashion brands]]
[[Category:Indian startups established in 2018]]
[[Category:D2C startups established in 2018]]
[[Category:Fashion brands established in 2018]]
[[Category:Stellaris Venture Partners portfolio startups]]
[[Category:Aavishkaar Capital portfolio startups]]

Latest revision as of 05:15, 19 June 2025

Zouk
Company typePrivate
IndustryFashion, Retail, Direct-to-consumer
Founded2016; 10 years ago (2016)
FounderDisha Singh
Pradeep Krishnakumar
HeadquartersThane, Maharashtra,
India
Area served
India
Key people
Disha Singh (CEO)
Pradeep Krishnakumar (COO)
ProductsHandbags, Wallets, Footwear, Luggage, Accessories
Revenue₹5 crore (2020)
Number of employees
150+ (2025)
Websitezouk.co.in

Zouk is an Indian direct-to-consumer (D2C) lifestyle brand specialising in handcrafted, 100% vegan bags, wallets, footwear, luggage, and accessories. Founded in 2016 by Disha Singh and Pradeep Krishnakumar, the company is headquartered in Thane, Maharashtra. Zouk integrates traditional Indian craftsmanship with modern design, using fabrics like ikat, jute, and khadi. The brand is PETA-approved for its cruelty-free products and collaborates with over 1,000 artisans across India. Zouk operates through its e-commerce platform and offline stores, with plans to expand to 75 retail outlets by 2026. The company has served over 700,000 customers and is backed by investors like Stellaris Venture Partners and Aavishkaar Capital.[1][2]

Founders & Leadership

  • Disha Singh (CEO): An alumnus of the Indian Institute of Management Ahmedabad (IIMA, MBA 2015) and Indian Institute of Technology Bombay (IITB, B.Tech), Singh founded Zouk inspired by a trip to Kutch, Gujarat, where she identified a gap for modern, functional Indian handcrafted products. She has been recognised for promoting women entrepreneurship and spoke at IIM Bangalore’s NSRCEL women startup program in 2024.[3]
  • Pradeep Krishnakumar (COO): Krishnakumar, Singh’s husband, holds an MBA from IIMA and has experience in operations and supply chain management. He oversees Zouk’s manufacturing, logistics, and expansion strategies, including the brand’s offline retail growth.[4]

Origin & Founding Story

Disha Singh and Pradeep Krishnakumar, the founders of Zouk

Zouk was founded in 2016 by Disha Singh and Pradeep Krishnakumar after Singh’s visit to Kutch, Gujarat, during her MBA at IIMA in 2015. Observing that traditional handcrafted products lacked modern functionality, Singh identified an opportunity to blend Indian craftsmanship with contemporary design. Starting with an investment of ₹20 lakh, the couple produced 20 laptop bags using ikat fabric and vegan leather, which sold out at a Mumbai flea market. Zouk adopted a 100% vegan approach within weeks, driven by ethical concerns over animal-derived materials. The brand name “Zouk” reflects the vibrant dance form and the concept of a “souk” (bazaar), symbolising energy and cultural richness.[5][6]

Timeline

Year Milestone
2016 Zouk founded by Disha Singh and Pradeep Krishnakumar with ₹20 lakh investment.[1]
2017 Launched e-commerce platform and expanded product line to wallets and accessories.[2]
2020 Achieved ₹5 crore revenue; became profitable.[1]
2021 Secured Series A funding from Stellaris Venture Partners and Titan Capital.[7]
2022 Expanded into footwear and opened first offline store in Mumbai.[6]
2023 Collaborated with 1,000+ artisans; served 400,000 customers nationwide.[2]
2024 Raised $10 million in Series B funding; partnered with Sara Ali Khan as brand ambassador.[8]
2025 Opened store at Lulu Mall, Bengaluru; plans to reach 75 stores by 2026.[3]

Funding

Date Round Amount Investors
March 2021 Series A $1.5 million Stellaris Venture Partners, Titan Capital, Founders of Mamaearth, Beardo, Wow Skin Science[7]
October 2024 Series B $10 million Aavishkaar Capital, Stellaris Venture Partners[9]

Business Model

Zouk operates a direct-to-consumer model, selling through its website, e-commerce platforms like Amazon India and Myntra, and offline stores. The brand targets fashion-conscious, eco-aware consumers, primarily women aged 18–45, offering affordable, sustainable accessories. Revenue is generated through product sales, with an average order value of ₹2,000–3,000. Zouk sources handcrafted fabrics from villages in Gujarat, Karnataka, Maharashtra, Uttar Pradesh, and Tamil Nadu, and manufactures in a facility in Mumbai’s Dharavi, ensuring fair wages for artisans. The company’s omnichannel strategy includes pop-up events and partnerships with influencers and celebrities like Sara Ali Khan and Kriti Sanon.[10][11]

Products / Services

  • Handbags: Sling bags, totes, satchels, office bags, and shoulder bags made with vegan leather and Indian fabrics like ikat, jute, khadi).[12]
  • Wallets: Compact wallets, cardholders, and chain wallets with handcrafted designs.[13]
  • Footwear: Sandals and flats featuring Indian motifs.[2]
  • Luggage: Backpacks, trolley bags, and travel pouches with water-resistant materials.[10]
  • Accessories: Laptop sleeves, eyewear cases, and travel pouches.[11]

All products are 100%, vegan, PETA-approved, and water-resistant, designed for functionality and style.[14]

Growth & Metrics

  • Customer Base: Over 700,000 customers by 2024.[2]
  • Revenue: ₹5 crore in 2020; reported 16x growth by 2023.[1][6]
  • Reach: Operates across India via e-commerce; offline stores in Mumbai, Delhi, and Bengaluru, targeting 75 stores by 2026.[3]
  • Team Size: Over 150 employees, collaborating with 1,100 artisans.[2]

Legal Entity Information

Field Details
Legal Name Sea Turtle Private Limited
Foundation Date 14 December 2016
Registrar of Companies (ROC) ROC Mumbai
Corporate Identification Number (CIN) U74999MH2016PTC282391
Registered Address A-406, Plot No. 3, Keshav Kunj II CHS Ltd. Sector 15, Palm Beach Road, Sanpada , Navi Mumbai, Maharashtra, India - 400705
Email ID p13dishas@iima.ac.in
Company Status Active
Directors Disha Singh, Pradeep Krishnakumar
Authorized Share Capital ₹ 5,00,000.00
Paid-up Capital ₹ 1,46,900.00

[15]

Media & Public Recognition

  • Awards: PETA India’s Vegan Fashion Award (2020) for cruelty-free products.[1]
  • Coverage: Featured in Forbes India (2023), Hindustan Times (2025), and HerZindagi (2025) for sustainability and design innovation.[6][10][4]
  • Events: Hosted Zouk Fashion Show (2024, 2025) with celebrities like Sayantani Ghosh and Sara Ali Khan.[3]
  • Recognition: Disha Singh recognised at IIM Bangalore’s NSRCEL women startup program (2024) for women entrepreneurship.[3]

FAQs

What is Zouk’s product range?
Zouk offers 100% vegan, handcrafted bags, wallets, footwear, luggage, and accessories using Indian fabrics like ikat, jute, and khadi.[11]
Is Zouk a vegan brand?
Yes, Zouk is PETA-approved, using vegan leather and cruelty-free materials.[14]
Where can Zouk products be purchased?
Zouk products are available on its website, Amazon India, Myntra, Nykaa, and offline stores in Mumbai, Delhi, and Bengaluru.[12]
Who is Zouk’s brand ambassador?
Actress Sara Ali Khan has been Zouk’s brand ambassador since 2024.[8]

External Links

Related Startups

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 Sharma, Shruti (15 July 2020). "This woman entrepreneur's vegan and handicrafts-focused accessories brand has raked in Rs 5 Cr revenue". YourStory. Retrieved 19 June 2025.
  2. ↑ 2.0 2.1 2.2 2.3 2.4 2.5 "Zouk Wiki". StartupWiki. 8 May 2025. Retrieved 19 June 2025.
  3. ↑ 3.0 3.1 3.2 3.3 3.4 "Zouk". LinkedIn. 22 November 2024. Retrieved 19 June 2025.
  4. ↑ 4.0 4.1 Sharma, Neha (21 May 2025). "Meet Zouk: Here's Why Women Love Their Vegan Bags". HerZindagi. Retrieved 19 June 2025.
  5. ↑ "About Zouk: Our Mission, Vision, Story & Presence". zouk.co.in. Retrieved 19 June 2025.
  6. ↑ 6.0 6.1 6.2 6.3 Sharma, Samidha (5 July 2023). "How Zouk Is Bridging The Gap Between Indian Handicrafts And Modern Design". Forbes India. Retrieved 19 June 2025.
  7. ↑ 7.0 7.1 "D2C Lifestyle Brand Zouk Bags Funding From Stellaris Venture For Offline Foray". Inc42. 16 March 2023. Retrieved 19 June 2025.
  8. ↑ 8.0 8.1 "Zouk Bags $10 Mn in Latest Funding to Strengthen Brand and Expand Presence". Indian Retailer. 24 October 2024. Retrieved 19 June 2025.
  9. ↑ "Handbag maker Zouk raises $10M in Series B round led by Aavishkaar". YourStory. 23 October 2024. Retrieved 19 June 2025.
  10. ↑ 10.0 10.1 10.2 "Zouk: Meet modern vegan designs, rooted in Indian artistry". Hindustan Times. 19 March 2025. Retrieved 19 June 2025.
  11. ↑ 11.0 11.1 11.2 "Zouk Bestsellers: Our popular Bags, Wallets collection". zouk.co.in. Retrieved 19 June 2025.
  12. ↑ 12.0 12.1 "Bags: Shop Bags for Girls, Bags & Men Online at Best Prices". zouk.co.in. Retrieved 19 June 2025.
  13. ↑ "Wallets: Buy Best Wallets Online at Great Prices". zouk. Retrieved 19 June 2025.
  14. ↑ 14.0 14.1 "Top Vegan Leather Bags, Handbags, Slings, Backpacks". zouk.co.in. Retrieved 19 June 2025.
  15. ↑ "Zouk Ventures Private Limited". Ministry of Corporate Affairs, Government of India. Retrieved 19 June 2025.
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