Anveshan
 Anveshan Logo | |
| Company type | Private |
|---|---|
| Industry | Food technology, E-commerce, Direct-to-consumer |
| Founded | August 2019 |
| Founder | Kuldeep Parewa, Akhil Kansal, Aayushi Khandelwal |
| Headquarters | , |
Area served | India |
Key people | Kuldeep Parewa (CEO), Akhil Kansal (COO), Aayushi Khandelwal (CMO) |
| Products | Cold-pressed oils, A2 Vedic ghee, Honey, Superfoods |
| Services | Online retail, Farmer empowerment, Food traceability |
| Revenue | ₹1 cr - 100 cr (FY23) |
| Website | www |
Anveshan is an Indian food technology and direct-to-consumer (D2C) company headquartered in Bengaluru, Karnataka. Founded in August 2019 by Kuldeep Parewa, Akhil Kansal, and Aayushi Khandelwal, Anveshan specializes in natural, minimally processed food products, including cold-pressed oils, A2 Vedic Bilona ghee, honey, and superfoods. The company employs technologies such as image processing, spectroscopy, blockchain, and IoT to ensure product traceability and quality, fostering direct connections between consumers and farmers.[1][2]
History
Anveshan was established by three IIT Guwahati graduates, motivated by the financial struggles of farmers in Kuldeep Parewa’s village in Rajasthan. The company’s mission is to deliver chemical-free, traceable food products while empowering farmers through technology and direct market access.[3]
Legal Entity Details
Anveshan operates as a private limited company with the following details:[4]
- Legal Name: Anveshan Farm Technologies Private Limited
- Foundation Date: 22 January 2020
- Registrar of Companies (ROC): ROC Chandigarh
- Corporate Identification Number (CIN): U52609PB2020PTC050645
- Registered Address: 58A, Ajit Nagar, Patiala, Punjab 147001, India
- Company Status: Active
Funding
Anveshan has raised $13.23 million across nine funding rounds:[5][6][7][8]
| Round Name | Year | Amount | Investor Names |
|---|---|---|---|
| Pre-Seed | 2020 | ₹1.12 crore ($150,000) | Titan Capital |
| Seed | 2021 | ₹3.67 crore ($500,000) | DSG Consumer Partners, Titan Capital, Anjali Bansal (Avaana Capital), boAt Lifestyle, Beardo |
| Pre-Series A | 2022 | $2 million | DSG Consumer Partners, Force Ventures, We Founder Circle, Amit Jain (Netgraph), Amit Hooja (Netgraph), Rahul Sharma (Zetwerk) |
| Seed Extension | 2024 | $1.89 million | DSG Consumer Partners, Titan Capital, LetsVenture, Angel List, Matrix Partners India |
| Seed Extension | 2025 | $2 million | DSG Consumer Partners, Titan Capital, LetsVenture, Matrix Partners India |
| Series A | 2025 | ₹48 crore ($6 million) | Wipro Consumer Care Ventures, DSG Consumer Partners, Titan Capital Winners Fund, Force Ventures, Aman Gupta, Sameer Mehta |
Products and Services
Anveshan offers cold-pressed oils (e.g., coconut, groundnut), A2 Vedic Bilona ghee, organic honey, and superfoods like chia seeds and moringa powder, processed traditionally to retain nutritional value.[9] Technologies like blockchain ensure supply chain transparency, while spectroscopy maintains quality control for chemical-free products.[10]
The company supports farmers with financial aid, food-processing equipment, and a direct-from-farm supply chain, improving rural livelihoods.[11] Products are available via its website, Amazon.in, and other e-commerce platforms.[12]
Business Model
Anveshan operates a direct-to-consumer model, selling through its website and third-party platforms. In FY23, revenue ranged between ₹1 crore and ₹100 crore.[13] FY24 saw a 320% revenue increase, though profits dipped due to investments in technology and expansion.[14]
The supply chain eliminates intermediaries, ensuring fair farmer prices and consumer transparency.[15]
Market Presence
Anveshan targets health-conscious urban Indian consumers, employing 105 staff as of May 2025. It competes with brands like Wingreens and Open Secret, serving over 600 cities with plans for international expansion.[16][17]
Reception
Anveshan is recognized for sustainable agriculture and farmer empowerment, earning accolades at AAHAR 2024.[18] Customers praise its ghee and honey for health benefits.[19]
Employee reviews on AmbitionBox rate it 3.9/5, with career growth concerns (2.6/5).[20] Some customers note occasional stock shortages.[21]
Future Plans
Anveshan plans to introduce new superfoods and expand into North America and Europe by 2026. Investments in artificial intelligence aim to enhance quality testing and supply chain efficiency.[22]
References
- ↑ "Anveshan: A shop for natural and healthy food products". Retrieved 2 May 2025.
- ↑ "Anveshan - 2025 Company Profile, Funding, Competitors & Financials". Tracxn. 2 April 2025. Retrieved 2 May 2025.
- ↑ "Our Story". Anveshan. 12 September 2022. Retrieved 2 May 2025.
- ↑ "Anveshan Farm Technologies Private Limited". Zauba Corp. 31 August 2024. Retrieved 2 May 2025.
- ↑ "Foodtech Startup Anveshan Raises Rs 1.12 Cr". TechStory. 15 October 2020. Retrieved 2 May 2025.
- ↑ "D2C food startup Anveshan raises Rs 3.67 Cr". YourStory. 9 September 2021. Retrieved 2 May 2025.
- ↑ "Anveshan - Crunchbase Company Profile & Funding". Crunchbase. Retrieved 2 May 2025.
- ↑ "Anveshan Raises $2M in Seed Extension Round". YourStory. 15 March 2025. Retrieved 2 May 2025.
- ↑ "Cold Pressed Oil, Pure Ghee". IndiaMART. Retrieved 2 May 2025.
- ↑ "Anveshan". LinkedIn. 7 October 2022. Retrieved 2 May 2025.
- ↑ "Our Story". Anveshan. 12 September 2022. Retrieved 2 May 2025.
- ↑ "Amazon.in: Anveshan Farm Technologies". Amazon India. Retrieved 2 May 2025.
- ↑ "Anveshan Farm Technologies Private Limited". Tofler. Retrieved 2 May 2025.
- ↑ "Anveshan Farm Technologies Private Limited". The Company Check. Retrieved 2 May 2025.
- ↑ "D2C food startup Anveshan raises Rs 3.67 Cr". YourStory. 9 September 2021. Retrieved 2 May 2025.
- ↑ "Anveshan - 2025 Company Profile". Tracxn. 2 April 2025. Retrieved 2 May 2025.
- ↑ "Anveshan Farm Technologies Private Limited". Zauba Corp. 31 August 2024. Retrieved 2 May 2025.
- ↑ "Anveshan at AAHAR 2024". LinkedIn. 15 March 2024. Retrieved 2 May 2025.
- ↑ "Anveshan: A shop for natural and healthy food products". Anveshan. Retrieved 2 May 2025.
- ↑ "Anveshan Farm Technologies Reviews". AmbitionBox. 15 January 2025. Retrieved 2 May 2025.
- ↑ "Pre-Series A Funding Raised by Anveshan Farms". YourStory. 13 September 2022. Retrieved 2 May 2025.
- ↑ "Anveshan Raises $2M in Seed Extension Round". YourStory. 15 March 2025. Retrieved 2 May 2025.