Zouk
 | |
| Company type | Private |
|---|---|
| Industry | Fashion, D2C (Direct-to-consumer) |
| Founded | 2018 |
| Founders | Disha Singh, Pradeep Krishnakumar |
| Headquarters | Mumbai, Maharashtra , India |
Key people | Disha Singh (Co-Founder), Pradeep Krishnakumar (Co-Founder) |
| Products | Bags, Footwear, Fashion accessories |
| Revenue | INR 100 Cr (Projected for FY23)[1] |
Number of employees | 200+ (2024)[2] |
| Website | zouk |
Zouk is an Indian Direct-to-consumer (D2C) fashion brand founded in 2018 by Disha Singh and Pradeep Krishnakumar. The brand is known for its vegan, cruelty-free products, including bags, footwear, and accessories, combining modern design with traditional Indian craftsmanship. Zouk has grown significantly since its launch and aims to achieve INR 100 crore in annual revenue by FY23.[1][3]
History
Zouk was founded by Disha Singh, an IIT-educated entrepreneur, along with her husband, Pradeep Krishnakumar, who previously worked at Amazon and Elevation Capital.[4] The company focuses on combining functionality and style with sustainability, creating products that are both eco-conscious and trendy.
The company gained recognition for its innovative approach to Indian artisanal products, particularly after receiving initial funding from Stellaris Venture Partners in 2021.[4] By 2024, Zouk expanded its offline presence, launching its first flagship store in Mumbai.[5]
Products
Zouk offers a wide range of vegan products, including bags, wallets, laptop sleeves, and footwear. Each product is designed with sustainability in mind, using locally sourced materials and traditional Indian craftsmanship.[2] The company has expanded into collaborations with celebrities, most notably actress Kalyani Priyadarshan in 2024, further increasing its brand visibility.[6]
Funding
Zouk has attracted significant investment over the years. In 2021, the company raised $3 million in a funding round led by Stellaris Venture Partners.[4] In 2024, Zouk is set to raise an additional $10 million led by Aavishkaar Capital, bringing in more capital to fund its expansion across channels and geographies.[7]
Expansion Plans
As of 2024, Zouk has ambitious plans for Omnichannel expansion, targeting both online and offline growth. The company opened its first offline store in Mumbai, marking a shift toward an omnichannel strategy.[5][8] The brand also aims to expand its market internationally, with a focus on bringing Indian craftsmanship to global customers.[3]
Collaborations
Zouk’s collaboration with actress Kalyani Priyadarshan in 2024 marked a milestone in the brand’s marketing efforts. The partnership aimed to bring more visibility to the brand’s vegan and cruelty-free product lines, aligning with its sustainability goals.[6]
Milestones
- 2018: Zouk was founded by Disha Singh and Pradeep Krishnakumar.[4]
- 2021: Zouk raised $3 million in funding from Stellaris Venture Partners.[4]
- 2024: Zouk opened its first offline store in Mumbai.[5]
- 2024: Zouk partnered with actress Kalyani Priyadarshan.[6]
- 2024: Zouk announced plans to raise $10 million in funding led by Aavishkaar Capital.[7]
Vision
Zouk aims to promote sustainable and eco-friendly fashion while supporting Indian artisans. The company is dedicated to scaling its operations while keeping its products affordable and accessible for a global audience.[2]
See also
References
- ↑ 1.0 1.1 "Zouk Eyes ₹100 Cr Annual Revenue Run Rate By FY23". Economic Times Retail. Retrieved 2022-01-31.
- ↑ 2.0 2.1 2.2 "Zouk's Priority Is Expansion Across Channels: Co-Founder Pradeep Krishnakumar". India Retailing. Retrieved 2024-09-12.
- ↑ 3.0 3.1 "Zouk's Growth and Expansion Plans". Fibre2Fashion. Retrieved 2024-09-10.
- ↑ 4.0 4.1 4.2 4.3 4.4 "Zouk Raises $3 Million Led by Stellaris Venture Partners". Economic Times. Retrieved 2024-10-01.
- ↑ 5.0 5.1 5.2 "Zouk Opens First Offline Store in Mumbai". Retail Economic Times. Retrieved 2024-06-01.
- ↑ 6.0 6.1 6.2 "Zouk Announces Collaboration with Actress Kalyani Priyadarshan". AdGully. Retrieved 2024-09-20.
- ↑ 7.0 7.1 "Zouk Set to Raise $10 Million Led by Aavishkaar Capital". Entrackr. Retrieved 2024-10-03.
- ↑ "Zouk Fashion Brand's Strategy for Expansion". Business Outreach. Retrieved 2024-10-02.