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My11Circle

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My11Circle is an Indian online fantasy sports platform operated by Games24x7 Pvt. Ltd., launched on 1 February 2019. It enables users to create virtual teams for cricket, football, and kabaddi, competing for cash rewards based on real-world player performances. Headquartered in Mumbai, Maharashtra, the platform has attracted over 30 million registered users, driven by India’s enthusiasm for cricket, particularly during the Indian Premier League (IPL). My11Circle is known for its intuitive interface, secure payment systems, and partnerships with cricket personalities like Sourav Ganguly. It competes in India’s growing fantasy sports market, valued at USD 25.44 billion in 2022, alongside platforms like Dream11 and Mobile Premier League.[1][2]

My11Circle
Company typePrivate
IndustryFantasy Sports
FoundedFebruary 1, 2019; 6 years ago (2019-02-01)
FounderBhavin Pandya, Trivikraman Thampy
HeadquartersMumbai, Maharashtra, India
Key people
Bhavin Pandya (Co-CEO), Trivikraman Thampy (Co-CEO), Saroj Panigrahi (COO)
ProductsFantasy cricket, fantasy football, fantasy kabaddi
RevenueUS$10 million (2023 estimate)
ParentGames24x7 Pvt. Ltd.
Websitewww.my11circle.com

Founders & Leadership

My11Circle was co-founded by Bhavin Pandya and Trivikraman Thampy, who established Games24x7 in 2006. Bhavin Pandya, Co-CEO, holds an electrical engineering degree from Purdue University and a Ph.D. in economics from New York University, where he taught macroeconomics. His economic expertise and gaming passion guide the company’s strategy. Trivikraman Thampy, Co-CEO, also an NYU economics graduate, focuses on scalable gaming platforms. Saroj Panigrahi, COO since 2023, has over 15 years with Games24x7, overseeing operations and brand strategy. The leadership team’s experience in online gaming fuels My11Circle’s growth.[3][4]

Timeline

Year Milestone
2019 My11Circle launched by Games24x7 on 1 February; Sourav Ganguly appointed brand ambassador.[5]
2020 Registered user base reaches 17 million during IPL 2020, with revenue increasing 300%.[6]
2021 Mohammed Siraj, Ajinkya Rahane, and VVS Laxman join as brand ambassadors.[7]
2022 Becomes title sponsor for Lucknow Super Giants and Women’s T20 Challenge; Shubman Gill and Ruturaj Gaikwad appointed brand ambassadors.[8]
2023 User base exceeds 30 million; estimated turnover reaches USD 10 million.[9]
2024 Appointed official Fantasy Sports Partner for IPL 2024; Rinku Singh and Yashasvi Jaiswal become brand ambassadors.[10]
2025 Partners with JioStar as co-presenting partner for IPL 2025 digital streaming.[11]

Funding

My11Circle, a division of Games24x7, benefits from the parent company’s funding. Games24x7 has raised capital to support My11Circle’s operations and expansion.

Date Round Amount Investors
2019 Series B USD 13 million Tiger Global Management[12]
2022 Series C USD 75 million Malabar Investments, Raine Group, Tiger Global[13]

The 2022 funding valued Games24x7 at USD 2.5 billion, enabling My11Circle’s market expansion.[14]

Business Model

My11Circle employs a freemium model, offering free and paid contests. Users create virtual teams for sports like cricket, football, and kabaddi, earning points based on real-world player performances. Revenue comes from entry fees for premium contests, with a portion distributed as cash prizes. The platform targets sports fans, particularly cricket enthusiasts, leveraging the Indian Premier League (IPL) for engagement. Sponsorships, such as with Lucknow Super Giants, and partnerships with cricketers enhance brand visibility.[15][16]

Products / Services

  • Fantasy Cricket: Users create teams for domestic and international cricket matches, with daily contests and IPL-focused campaigns.[17]
  • Fantasy Football: Enables team creation for football leagues, offering cash rewards.[18]
  • Fantasy Kabaddi: Supports team formation for kabaddi matches, appealing to fans of traditional Indian sports.[19]
  • Mobile App: Available on iOS and Android, offering seamless team management and contest participation.[20]

Growth & Metrics

By 2023, My11Circle had over 30 million registered users, fueled by its cricket focus and IPL campaigns.[21] Revenue grew 300% during IPL 2020, with an estimated turnover of USD 10 million in 2023, targeting USD 15–20 million in future years.[22] App traffic surged over 1000% during IPL 2020, establishing My11Circle as a leading fantasy sports platform. The team size is undisclosed but managed by a professional leadership group.[23]

Legal Entity Information

  • Legal Name: Play Games24x7 Pvt. Ltd.
  • Foundation Date: 2006
  • Registrar of Companies: ROC Mumbai
  • Corporate Identification Number (CIN): U92419MH2006PTC159135
  • Registered Address: 5th Floor, Central Wing (A), Nesco IT Park Tower, Western Express Hwy, Goregaon East, Mumbai, Maharashtra 400063, India
  • Company Status: Active
  • Directors: Bhavin Pandya, Trivikraman Thampy
  • Authorized Share Capital: INR 10 million
  • Paid-up Capital: INR 2.5 million[24]

Media & Public Recognition

My11Circle gained prominence as the second most preferred fantasy cricket brand during IPL 2020.[25] Its ‘Circle Mein Aaja’ campaign for IPL 2025, featuring Arshdeep Singh and Yashasvi Jaiswal, was praised for innovative user engagement.[26] The platform’s title sponsorship of Lucknow Super Giants and the Women’s T20 Challenge in 2022 received significant sports media coverage.[27] My11Circle is frequently cited in industry reports for its market performance, though specific awards are undisclosed.[28]

FAQs

  • What is My11Circle?

My11Circle is an online fantasy sports platform offering cricket, football, and kabaddi games, where users create virtual teams to compete for cash rewards based on real-world performances.[29]

  • Who owns My11Circle?

My11Circle is owned by Play Games24x7 Pvt. Ltd., founded by Bhavin Pandya and Trivikraman Thampy.[30]

  • How does My11Circle generate revenue?

Revenue is generated through entry fees for premium contests, with a portion awarded as prizes.[31]

  • Is My11Circle legal in India?

Yes, it operates legally as a game of skill, compliant with Indian gaming regulations, with secure transaction systems.[32]

External Links

Related Startups

References

  1. ↑ "My11Circle And Rummy Circle Founder Bhavin Pandya On Scoring A Winning Hand". Livemint. 7 May 2024. Retrieved 21 May 2025.
  2. ↑ "My11Circle". My11Circle. Retrieved 21 May 2025.
  3. ↑ "My11Circle And Rummy Circle Founder Bhavin Pandya On Scoring A Winning Hand". Livemint. 7 May 2024. Retrieved 21 May 2025.
  4. ↑ "Games24x7 elevates Saroj Panigrahi as COO". The Economic Times. 12 June 2023. Retrieved 21 May 2025.
  5. ↑ "Saurav Ganguly Joins My11Circle". Business Wire India. 20 May 2019. Retrieved 21 May 2025.
  6. ↑ "My11Circle Becomes 2nd Most Preferred Fantasy Cricket Brand". Exchange4media. 12 March 2021. Retrieved 21 May 2025.
  7. ↑ "My11Circle Onboards Indian Cricket Stalwarts". Financial Express. 15 April 2021. Retrieved 21 May 2025.
  8. ↑ "My11Circle Named Title Sponsor for Lucknow Super Giants". Afaqs. 10 March 2022. Retrieved 21 May 2025.
  9. ↑ "My11Circle Owner Name, Turnover & Brand Ambassador". IndianHotDeal. 22 March 2024. Retrieved 21 May 2025.
  10. ↑ "My11Circle Partners with IPL 2024". Financial Express. 25 March 2024. Retrieved 21 May 2025.
  11. ↑ "My11Circle Partners with JioStar for IPL 2025". The Economic Times. 3 March 2025. Retrieved 21 May 2025.
  12. ↑ "Games24x7 Raises $13M from Tiger Global". Business Wire India. 20 May 2019. Retrieved 21 May 2025.
  13. ↑ "Games24x7 Raises $75M, Becomes India's Latest Unicorn". Inc42. 30 March 2022. Retrieved 21 May 2025.
  14. ↑ "Games24x7 Raises $75M, Becomes India's Latest Unicorn". Inc42. 30 March 2022. Retrieved 21 May 2025.
  15. ↑ "My11Circle". ZoomInfo. Retrieved 21 May 2025.
  16. ↑ "My11Circle's Business Model Explained". Financial Express. 25 March 2024. Retrieved 21 May 2025.
  17. ↑ "My11Circle". My11Circle. Retrieved 21 May 2025.
  18. ↑ "My11Circle Owner Name, Turnover & Brand Ambassador". IndianHotDeal. 22 March 2024. Retrieved 21 May 2025.
  19. ↑ "My11Circle". My11Circle. Retrieved 21 May 2025.
  20. ↑ "My11Circle Owner Name, Turnover & Brand Ambassador". IndianHotDeal. 22 March 2024. Retrieved 21 May 2025.
  21. ↑ "My11Circle Owner Name, Turnover & Brand Ambassador". IndianHotDeal. 22 March 2024. Retrieved 21 May 2025.
  22. ↑ "My11Circle Becomes 2nd Most Preferred Fantasy Cricket Brand". Exchange4media. 12 March 2021. Retrieved 21 May 2025.
  23. ↑ "My11Circle Becomes 2nd Most Preferred Fantasy Cricket Brand". Exchange4media. 12 March 2021. Retrieved 21 May 2025.
  24. ↑ "Play Games24x7 Pvt. Ltd". Zauba Corp. Retrieved 21 May 2025.
  25. ↑ "My11Circle Becomes 2nd Most Preferred Fantasy Cricket Brand". Exchange4media. 12 March 2021. Retrieved 21 May 2025.
  26. ↑ "My11Circle's IPL 2025 Campaign". Afaqs. 10 February 2025. Retrieved 21 May 2025.
  27. ↑ "My11Circle Named Title Sponsor for Lucknow Super Giants". Afaqs. 10 March 2022. Retrieved 21 May 2025.
  28. ↑ "IPL 2023 Revenue Insights". The Economic Times. 15 June 2023. Retrieved 21 May 2025.
  29. ↑ "My11Circle". My11Circle. Retrieved 21 May 2025.
  30. ↑ "My11Circle And Rummy Circle Founder Bhavin Pandya On Scoring A Winning Hand". Livemint. 7 May 2024. Retrieved 21 May 2025.
  31. ↑ "My11Circle". ZoomInfo. Retrieved 21 May 2025.
  32. ↑ "My11Circle Owner Name, Turnover & Brand Ambassador". IndianHotDeal. 22 March 2024. Retrieved 21 May 2025.
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