BluePine Foods

Add links
From Startupidia

BluePine Foods
Company typePrivate
IndustryFood and Beverage
Founded2016; 9 years ago (2016)
FounderAditi Bhutia Madan, Naveen Panwar
HeadquartersFaridabad, Haryana, India
Key people
Aditi Bhutia Madan (Founder and Director), Naveen Panwar (Co-Founder and Director), Nitesh Madan (Head of Operations)
ProductsFrozen momos, spring rolls, dimsums
Revenue₹2.06 crore (2024)
Websitebluepinefoods.com

BluePine Foods is an Indian food processing company founded in 2016, specializing in frozen, preservative-free food products such as vegetarian and non-vegetarian momos, spring rolls, and dimsums. Headquartered in Faridabad, Haryana, the company focuses on authentic Himalayan cuisine, emphasizing high-quality, natural ingredients. Led by Master Chef Aditi Bhutia Madan, BluePine Foods operates in the B2B market, serving hotels, restaurants, cafes (HoReCa), and quick-service restaurants under its brands BluePine Foods and Yangkiez by Momo Mami. The company gained prominence after appearing on Shark Tank India Season 1, securing ₹75 lakh in funding. BluePine Foods is recognized for its innovation in the frozen food sector and commitment to sustainable practices.[1][2]

Founders & Leadership

  • Aditi Bhutia Madan (Founder and Director): A first-generation entrepreneur from Darjeeling, Aditi Bhutia Madan, known as "Momo Mami," is a top 6 finalist of MasterChef India Season 3. She holds a degree in electrical engineering from National Institute of Technology, Jaipur. Inspired by her cravings for Himalayan cuisine, she founded BluePine Foods to bring authentic, preservative-free momos to the market. Aditi gained fame as the first pitcher on Shark Tank India Season 1, securing investment from Ashneer Grover, Vinita Singh, and Aman Gupta. She serves as National President for Food & Beverage at Yuukke Global and is a member of the International Trade Council's Manufacturing Council.[3][4]
  • Naveen Panwar (Co-Founder and Director): A co-founder with a background in hospitality, having worked in Dublin, Ireland for nine years, Naveen Panwar brings expertise in authentic North-Eastern cuisine. An alumnus of Malaviya National Institute of Technology Jaipur, he focuses on operations and scaling the business.[5]
  • Nitesh Madan (Head of Operations): Joined BluePine Foods in April 2024, bringing nearly two decades of experience in HR within the manufacturing sector, particularly in automobile and engineering industries. He oversees operational scaling and process stabilization.[6]

Timeline

Year Milestone
2016 BluePine Foods Private Limited founded by Aditi Bhutia Madan and Naveen Panwar in Faridabad, Haryana.[7]
2021 Selected for Women Startup Program at NSRCEL, IIM Bangalore, among 11,000+ participants, reaching Top 20.[8]
2021 Appeared on Shark Tank India Season 1, securing ₹75 lakh for 18% equity from Ashneer Grover, Vinita Singh, and Aman Gupta.[9]
2021 First funding round raised on 26 December.[10]
2022 Seed funding round raised ₹79.1 lakh on 4 August, led by IIT Mandi Catalyst and others.[11]
2023 Partnered with Factacy and Proxgy to integrate AI and IoT for production optimization.[12]
2024 Reported annual revenue of ₹2.06 crore as of 31 March.[13]
2024 Nitesh Madan appointed as Head of Operations.[14]

Funding

Date Round Amount Investors
26 December 2021 Seed Undisclosed Ash Grove LLP, Eighty Seven Fifty Six Ventures[15]
4 August 2022 Seed ₹79.1 lakh IIT Mandi Catalyst, Ash Grove LLP, Eighty Seven Fifty Six Ventures, Sailthru Ventures[16]

Business Model

BluePine Foods operates primarily in the B2B segment, targeting hotels, restaurants, cafes (HoReCa), quick-service restaurants (QSRs), schools, colleges, corporate suppliers, and government institutions. The company generates revenue by manufacturing and supplying frozen food products, including momos and spring rolls, under its brands BluePine Foods and Yangkiez by Momo Mami. It emphasizes preservative-free, authentic Himalayan cuisine, using high-quality, farm-fresh ingredients. BluePine Foods customizes products for HoReCa clients and leverages steaming as a healthy cooking method to retain flavor and nutrients. The company also explores direct-to-consumer channels through its Yangkiez brand, aiming to integrate into household meals.[17][18]

Products / Services

BluePine Foods offers a range of frozen food products, focusing on authentic Himalayan cuisine. Key offerings include:

  • Frozen Vegetarian Momos: Made with farm-fresh vegetables, available in varieties like classic veg and whole wheat kothey momos.
  • Frozen Non-Vegetarian Momos: Includes chicken and other meat-based options, crafted without preservatives.
  • Frozen Spring Rolls: Features vegetable and noodle-based fillings, such as corn, capsicum, and onions.
  • Frozen Dessert Momos: Innovative offerings like chocolate momos, designed for unique taste experiences.
  • Dimsums: Handcrafted, preservative-free dimsums tailored for HoReCa clients.

The company emphasizes sustainable packaging and hygienic production, with products designed for easy preparation.[19][20]

Growth & Metrics

As of 31 March 2024, BluePine Foods reported an annual revenue of ₹2.06 crore and a valuation of ₹4.92 crore ($592,000). The company employs 5 people as of June 2024. It serves a client base across Delhi-NCR, Rajasthan, and Haryana, primarily in the B2B sector, with a focus on HoReCa and QSRs. BluePine Foods claims an 80% year-on-year growth rate from 2021 to 2024, driven by strategic investments and media exposure from Shark Tank India. The company has 120 competitors, including ID Fresh Food, Tasty Bite, and VEGOLUTION.[21][22]

Legal Entity Information

Attribute Details
Legal Name BluePine Foods Private Limited
Foundation Date 2016
Registrar of Companies (ROC) ROC Delhi
Corporate Identification Number (CIN) Not publicly disclosed
Registered Address Faridabad, Haryana, India
Company Status Active
Directors Aditi Bhutia Madan, Naveen Panwar, Rohan Singh (Independent)

[23][24]

Media & Public Recognition

  • Shark Tank India (2021): Gained nationwide recognition as the first pitcher on Season 1, securing ₹75 lakh for 18% equity.[25]
  • MasterChef India Season 3 (2013): Aditi Bhutia Madan reached the top 6, earning the nickname "Momo Mami" from Chef Vikas Khanna.[26]
  • Women Startup Program (2021): Selected among the top 20 startups at NSRCEL, IIM Bangalore.[27]
  • Technoserve Accelerator Program (2021): Named among the top 25 startups in the TAPWE-IIMB EEP Program.[28]
  • Industry Excellence Awards (2021): Received award for innovation in product development.[29]
  • CNBC-TV18 Entrepreneur Challenge (2023): Recognized as a top 5 women-led startup.[30]
  • Business Standard (2023): Featured for its AI and IoT collaboration with Factacy and Proxgy.[31]

FAQs

What is BluePine Foods known for?
BluePine Foods is known for manufacturing preservative-free frozen momos, spring rolls, and dimsums, focusing on authentic Himalayan cuisine.[32]
Who founded BluePine Foods?
BluePine Foods was founded in 2016 by Aditi Bhutia Madan and Naveen Panwar in Faridabad, Haryana.[33]
What is the Yangkiez brand?
Yangkiez by Momo Mami is BluePine Foods' direct-to-consumer brand, offering frozen momos and spring rolls for household consumption.[34]
How much funding has BluePine Foods raised?
The company has raised a total of ₹79.1 lakh across two seed funding rounds, with investments from IIT Mandi Catalyst, Ash Grove LLP, and others.[35]

External Links

Related Startups

References

  1. ↑ "BluePine Foods". BluePine Foods. Retrieved 25 May 2025.
  2. ↑ "BluePine Foods Company Profile". Tracxn. Retrieved 25 May 2025.
  3. ↑ "Directors – BluePine Foods". BluePine Foods. Retrieved 25 May 2025.
  4. ↑ "BluePine Foods, from Humble Beginnings to Shark Tank India Stardom". Startup Article. 4 June 2024. Retrieved 25 May 2025.
  5. ↑ "Bluepine Foods Pvt Ltd". EasyLeadz. Retrieved 25 May 2025.
  6. ↑ "BluePine Foods Pvt Ltd". LinkedIn. Retrieved 25 May 2025.
  7. ↑ "About us – BluePine Foods". BluePine Foods. Retrieved 25 May 2025.
  8. ↑ "BluePine Foods Company Profile". YourStory. Retrieved 25 May 2025.
  9. ↑ "BluePine Foods, from Humble Beginnings to Shark Tank India Stardom". Startup Article. 4 June 2024. Retrieved 25 May 2025.
  10. ↑ "BluePine Foods - 2025 Company Profile". Tracxn. Retrieved 25 May 2025.
  11. ↑ "BluePine Foods - 2025 Company Profile". Tracxn. Retrieved 25 May 2025.
  12. ↑ "BluePine Foods partners with Factacy & Proxgy to revolutionise food-making with AI and IoT". Business Standard. 17 October 2023. Retrieved 25 May 2025.
  13. ↑ "BluePine Foods - 2025 Company Profile". Tracxn. Retrieved 25 May 2025.
  14. ↑ "BluePine Foods Pvt Ltd". LinkedIn. Retrieved 25 May 2025.
  15. ↑ "BluePine Foods - 2025 Company Profile". Tracxn. Retrieved 25 May 2025.
  16. ↑ "BluePine Foods - 2025 Company Profile". Tracxn. Retrieved 25 May 2025.
  17. ↑ "About us – BluePine Foods". BluePine Foods. Retrieved 25 May 2025.
  18. ↑ "Bluepinefoods Private Limited". IndiaMART. Retrieved 25 May 2025.
  19. ↑ "Bluepinefoods Private Limited". IndiaMART. Retrieved 25 May 2025.
  20. ↑ "BluePine Foods". BluePine Foods. Retrieved 25 May 2025.
  21. ↑ "BluePine Foods - 2025 Company Profile". Tracxn. Retrieved 25 May 2025.
  22. ↑ "BluePine Industries: Profile & Stats from year 2016 to 2025". Startup Blog World. 30 April 2024. Retrieved 25 May 2025.
  23. ↑ "BluePine Foods Pvt Ltd". EasyLeadz. Retrieved 25 May 2025.
  24. ↑ "BluePine Foods - 2025 Company Profile". Tracxn. Retrieved 25 May 2025.
  25. ↑ "BluePine Foods, from Humble Beginnings to Shark Tank India Stardom". Startup Article. 4 June 2024. Retrieved 25 May 2025.
  26. ↑ "Directors – BluePine Foods". BluePine Foods. Retrieved 25 May 2025.
  27. ↑ "BluePine Foods Company Profile". YourStory. Retrieved 25 May 2025.
  28. ↑ "BluePine Foods Company Profile". YourStory. Retrieved 25 May 2025.
  29. ↑ "BluePine Foods Company Profile". YourStory. Retrieved 25 May 2025.
  30. ↑ "BluePine Foods Pvt Ltd". LinkedIn. Retrieved 25 May 2025.
  31. ↑ "BluePine Foods partners with Factacy & Proxgy to revolutionise food-making with AI and IoT". Business Standard. 17 October 2023. Retrieved 25 May 2025.
  32. ↑ "BluePine Foods". BluePine Foods. Retrieved 25 May 2025.
  33. ↑ "About us – BluePine Foods". BluePine Foods. Retrieved 25 May 2025.
  34. ↑ "BluePine Foods". BluePine Foods. Retrieved 25 May 2025.
  35. ↑ "BluePine Foods - 2025 Company Profile". Tracxn. Retrieved 25 May 2025.
Retrieved from "http://startupidia.org/index.php?title=BluePine_Foods&oldid=7739"