Furlenco
 | |
| Company type | Private |
|---|---|
| Industry | E-commerce, Furniture Rental, Retail |
| Founded | March 2012 |
| Founder | Ajith Mohan Karimpana, Kabir Bhasin |
| Headquarters | Bengaluru, Karnataka, India, India |
Area served | India |
Key people | Ajith Mohan Karimpana (CEO), Kabir Bhasin (Co-founder) |
| Products | Furniture, Home Decor, Appliances |
| Services | Furniture Rental, Furniture Sales, Subscription-based Home Furnishing |
| Revenue | ₹ 139.6 crore (FY24) |
Number of employees | 398 (2025) |
| Parent | House of Kieraya |
| Website | www |
Furlenco is an Indian e-commerce company specializing in furniture rental and retail, headquartered in Bengaluru, Karnataka. Founded in 2012 by Ajith Mohan Karimpana and Kabir Bhasin, it operates under the parent company House of Kieraya. The company offers a subscription-based model for renting furniture, home decor, and appliances, targeting urban professionals, students, and expatriates. Furlenco also provides options to buy new or refurbished furniture through its platform. Operating in cities like Bengaluru, Mumbai, Delhi NCR, Hyderabad, Chennai, Pune, and Kolkata, it has served over 150,000 customers. The company has raised over $269 million in funding and is known for its in-house designed furniture and technology-driven customer experience.[1]
Founders & Leadership
- Ajith Mohan Karimpana (CEO and Founder): Karimpana, an engineering graduate from Dr. B.R. Ambedkar National Institute of Technology Jalandhar, holds a Master's in Information Technology from Temple University, Philadelphia. Before founding Furlenco, he worked as Vice President at Goldman Sachs in the US, and held roles at Infosys and Morgan Stanley. His experience in furniture resale challenges in the US inspired Furlenco’s rental model.[2]
- Kabir Bhasin (Co-founder): Bhasin, a key figure in Furlenco’s early development, contributed to the company’s strategic vision and operational setup. Limited public information is available about his educational background or prior professional experience.[1]
Origin & Founding Story
Furlenco was founded in 2012 by Ajith Mohan Karimpana after he faced challenges selling furniture at a significant loss upon relocating from the US to Bengaluru. Initially launched as Rent Ur Duniya in 2011, the company rebranded to Furlenco in 2014 to align with its vision of becoming a global furniture rental brand. Karimpana’s experience highlighted the financial and logistical burdens of owning furniture, particularly for urban, mobile professionals. This led to the creation of a subscription-based furniture rental platform to provide affordable, flexible, and stylish furnishing solutions for urban Indians.[3][4]
Timeline
| Year | Milestone |
|---|---|
| 2011 | Founded as Rent Ur Duniya by Ajith Mohan Karimpana.[5] |
| 2012 | Incorporated as Kieraya Furnishing Solutions Pvt. Ltd.[2] |
| 2014 | Rebranded to Furlenco.[5] |
| 2015 | Raised $6 million in Series A funding led by Lightbox Ventures.[5] |
| 2016 | Secured $30 million in Series B and debt financing.[6] |
| 2017 | Expanded operations to Delhi and Noida.[7] |
| 2020 | Raised $10 million in debt and equity financing.[8] |
| 2021 | Raised $140 million in Series D funding; launched UNLMTD subscription vertical.[9] |
| 2023 | Sheela Foam acquired 35% stake in House of Kieraya for INR 300 crore.[10] |
| 2025 | Raised INR 60 crore in debt funding from Northern Arc and CredAvenue.[11] |
Funding
| Date | Round | Amount | Investors |
|---|---|---|---|
| March 2015 | Series A | $6 million | Lightbox Ventures[5] |
| October 2016 | Series B | $15 million | Axis Capital Holdings Limited[6] |
| October 2016 | Debt Financing | $15 million | IntelliGrow, Axis Bank, HDFC Bank[12] |
| April 2020 | Debt and Equity | $10 million | Existing investors[8] |
| November 2020 | Debt Financing | INR 53 crore | Rangoli Resorts, Beeline Impex, Aditya Burman, Crescent Enterprises[8] |
| January 2021 | Venture Debt | INR 20 crore | Blacksoil Capital[9] |
| 2021 | Series D | $140 million | Zinnia Global Fund, CE-Ventures, Lightbox Ventures[11] |
| March 2025 | Debt Financing | INR 60 crore | Northern Arc Capital, CredAvenue[11] |
Business Model
Furlenco operates a D2C subscription-based furniture rental platform, generating revenue through monthly rental fees and furniture sales. Customers can rent furniture, home decor, and appliances on a subscription basis, with packages tailored for bedrooms, living rooms, or entire homes. The company also offers a buy-new or buy-refurbished option through its platform. Its B2C model targets urban professionals, students, and expatriates aged 22–30, who prioritize flexibility and affordability over ownership. Furlenco’s technology-driven platform enables seamless order tracking, delivery scheduling, and subscription management. The company provides free delivery, setup, and maintenance, ensuring a hassle-free experience. In 2021, Furlenco introduced UNLMTD, an annual subscription vertical offering unlimited furniture swaps.[3][9]
Products / Services
- Furniture Rental: Offers subscription-based rental of in-house designed furniture, including beds, sofas, tables, wardrobes, and recliners, with packages starting at INR 1,500 per month.[5]
- Furniture Sales: Provides options to buy new or refurbished furniture through its online platform and offline stores.[4]
- Home Decor and Appliances: Includes decor items and appliances like refrigerators and televisions, available for rent or purchase.[1]
- UNLMTD Subscription: An annual subscription allowing unlimited furniture swaps and upgrades.[11]
- Relocation and Maintenance Services: Free delivery, setup, deep cleaning, and relocation support for subscribers.[2]
Growth & Metrics
As of 2025, Furlenco has served over 150,000 customers across eight major Indian cities: Bengaluru, Mumbai, Delhi NCR, Hyderabad, Chennai, Pune, Kolkata, and Noida.[8] The company reported an operating revenue of INR 139.6 crore in FY24, with a net loss of INR 130 crore.[11] Furlenco employs 398 individuals, with the Customer Success, Service, and Operations department being the largest.[13] The company aims to reach 3–5 lakh homes and INR 500 crore in revenue by 2027, with plans for an IPO.[4] Furlenco operates two offline stores in Bengaluru and plans to expand to Tier 2 cities by 2026.[14]
Legal Entity Information
| Parameter | Details |
|---|---|
| Legal Name | Kieraya Furnishing Solutions Private Limited |
| Foundation Date | 26 March 2012 |
| Registrar of Companies (ROC) | ROC Bangalore |
| Corporate Identification Number (CIN) | U74999KA2012PTC063246 |
| Registered Address | 2nd, 3rd, 4th Flr, Krishna Annex, Sy No.8/12, 9/183, Opp. Central Silk Brd Jtn, Hosur Rd, Sec-6 HSR Layout, Bangalore, Karnataka 560068, India |
| Email ID | info@furlenco.com |
| Company Status | Active |
| Directors | Ajith Mohan Karimpana, others (not publicly disclosed) |
| Authorized Share Capital | INR 10 crore |
| Paid-up Capital | INR 5 crore |
Acquisitions and Investments
- Furbicle: Furlenco acquired Furbicle, a platform for remanufactured furniture, to expand its refurbished furniture marketplace.[1]
- Sheela Foam Investment: In 2023, Sheela Foam acquired a 35% stake in House of Kieraya, Furlenco’s parent company, for INR 300 crore.[10][15]
Media & Public Recognition
Furlenco has been featured in media for its innovative approach to the sharing economy. It was highlighted in Inc42’s SteppingUp Series for its use of technology in furniture rentals.[16] The company has partnered with Airbnb, Uber, Dharma Productions, and Red Chillies Entertainment for promotional campaigns.[2] Furlenco’s workplace culture has a 3.4/5 rating on AmbitionBox based on 193 employee reviews.[13] The company was recognized for its omnichannel expansion with the opening of two flagship stores in Bengaluru in 2023.[14]
FAQs
- What is Furlenco’s business model?
Furlenco operates a subscription-based furniture rental platform, offering monthly rentals and sales of in-house designed furniture and appliances, targeting urban professionals and students.[3]
- Who founded Furlenco?
Furlenco was founded by Ajith Mohan Karimpana and Kabir Bhasin in 2012, initially as Rent Ur Duniya.[1]
- What cities does Furlenco operate in?
Furlenco operates in Bengaluru, Mumbai, Delhi NCR, Hyderabad, Chennai, Pune, Kolkata, and Noida.[8]
- What is UNLMTD by Furlenco?
UNLMTD is an annual subscription service allowing unlimited furniture swaps and upgrades for subscribers.[11]
- Is Furlenco profitable?
As of FY24, Furlenco reported a net loss of INR 130 crore, but aims to achieve profitability by 2027.[11]
External Links
Related Startups
References
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 "Furlenco - 2025 Company Profile". Tracxn. Retrieved 1 July 2025.
- ↑ 2.0 2.1 2.2 2.3 "Furlenco Company Profile Funding & Investors". YourStory. Retrieved 1 July 2025.
- ↑ 3.0 3.1 3.2 "Furlenco Success Story". StartupTalky. 18 November 2024. Retrieved 1 July 2025.
- ↑ 4.0 4.1 4.2 "Furlenco to reach 3-5 lakh homes". India Retailing. 14 April 2025. Retrieved 1 July 2025.
- ↑ 5.0 5.1 5.2 5.3 5.4 "Furlenco raising Rs 38 crore in series-A funding". The Economic Times. 24 March 2015. Retrieved 1 July 2025.
- ↑ 6.0 6.1 "Furlenco". Crunchbase. Retrieved 1 July 2025.
- ↑ "Aiming to be Netflix for furniture". YourStory. 9 June 2017. Retrieved 1 July 2025.
- ↑ 8.0 8.1 8.2 8.3 8.4 "Aamir Khan-Backed Furniture Rental Startup Furlenco Secures INR 53 Cr". Inc42. 10 November 2020. Retrieved 1 July 2025.
- ↑ 9.0 9.1 9.2 "Furlenco Raises INR 20 Cr In Venture Debt". Inc42. 21 January 2021. Retrieved 1 July 2025.
- ↑ 10.0 10.1 10.2 "Furlenco - Overview, News & Similar companies". ZoomInfo. Retrieved 1 July 2025.
- ↑ 11.0 11.1 11.2 11.3 11.4 11.5 11.6 "Furlenco Raises $7 Mn Debt". Inc42. 7 March 2025. Retrieved 1 July 2025.
- ↑ "Furlenco Case Study". Whizsky. 3 October 2017. Retrieved 1 July 2025.
- ↑ 13.0 13.1 "Life at Furlenco". AmbitionBox. 9 November 2020. Retrieved 1 July 2025.
- ↑ 14.0 14.1 "Furlenco". LinkedIn. 17 August 2023. Retrieved 1 July 2025.
- ↑ "Lightbox-Backed Furlenco Takes A Valuation Knock". VCCircle. 18 July 2023. Retrieved 1 July 2025.
- ↑ "SteppingUp: How Furlenco Used Tech To Grow". Inc42. 25 July 2019. Retrieved 1 July 2025.