Head and Heart
Head and Heart is an Indian education technology company that provides brain optimization programs aimed at enhancing cognitive abilities, memory, and concentration. Operating under Innovative Midbrain Optimization Institute Private Limited, the company was founded in 2015 by Gurunandan Singh and Rajvinder Kaur. Its programs, inspired by techniques from Japan, include brain yoga and ridge analysis to stimulate mental capabilities, particularly for children. The company gained prominence after appearing on the first season of Shark Tank India in 2022, though it did not secure investment. Head and Heart has trained over 5,000 students offline and transitioned to online sessions post-COVID-19, reaching over 1,100 students globally. Despite its reach, the company has faced criticism, with some labeling its techniques as unverified or gimmicky.[1]
 | |
| Company type | Private |
|---|---|
| Industry | Education technology |
| Founded | 2015 |
| Founder | Gurunandan Singh, Rajvinder Kaur |
| Headquarters | Patiala, Punjab, India |
Key people | Gurunandan Singh (CEO), Rajvinder Kaur (Co-founder), Ravi (Director) |
| Services | Brain optimization programs, ridge analysis, brain yoga |
| Parent | Innovative Midbrain Optimization Institute Private Limited |
| Website | thehnh |
Founders & Leadership
- Gurunandan Singh (CEO): A former telecom professional, Singh discovered brain optimization techniques during a business trip to Malaysia. He holds an MA and B.Ed with honours in English and is a certified master trainer in brain optimization by DGT. With 18 years of experience in education, he has worked with institutions like ARMY School Dalhousie Hilltop and Raja Ram Mohan, Dehradun. Singh is a keynote speaker and supports global startup scaling.[2]
- Rajvinder Kaur (Co-founder): Kaur has over 20 years of experience in learning and development, with expertise in linguistics and competency mapping. She has worked in the IT/ITES sector, hospitality (Taj Group), and educational institutions. Based in British Columbia, Canada, she serves as an international trainer.[2]
- Ravi (Director): A seasoned professional in HR and business operations, Ravi oversees global business operations and IT strategies at Head and Heart. He founded RaChiT Software Solutions, My Flora, and Bytes and Cookies Technologies, contributing to the company’s technological and marketing strategies.[2]
Origin & Founding Story
Head and Heart was founded in 2015 by Gurunandan Singh and Rajvinder Kaur after Singh encountered brain optimization techniques during a business visit to Malaysia. Inspired by their potential to enhance cognitive abilities, Singh collaborated with experts to develop a curriculum tailored for Indian students. Initially operating offline, the company shifted to online platforms post-COVID-19 to reach a global audience. The founders aimed to create a program that reduces learning stress and fosters creativity and concentration, particularly in children. Their appearance on Shark Tank India in 2022 brought significant visibility, though their pitch sparked debates about the scientific validity of their methods.[1][3]
Timeline
| Year | Milestone |
|---|---|
| 2015 | Head and Heart founded under Innovative Midbrain Optimization Institute Private Limited.[4] |
| 2015–2019 | Trained over 5,000 students through offline programs.[1] |
| 2020 | Transitioned to online sessions due to COVID-19, reaching over 1,100 students globally.[1] |
| 2022 | Appeared on Shark Tank India Season 1, Episode 2, seeking ₹50 lakh for 5% equity; no investment secured.[3] |
| 2022 | Himachal Pradesh education board approved curriculum as an elective for classes 9–12.[3] |
| 2023 | Last filed balance sheet with the Ministry of Corporate Affairs.[4] |
Business Model
Head and Heart operates a D2C model, offering brain optimization programs directly to parents and students. The company generates revenue through course fees for its 45-day program, which includes two full-day foundation sessions and three advanced sessions at 15-day intervals. It targets parents seeking cognitive enhancement for their children, particularly in academics and extracurricular activities. The company also offers ridge analysis services to assess personality and potential through fingerprint patterns. Post-COVID-19, it expanded to online platforms, broadening its customer base to include international students.[2][1]
Products / Services
- Brain Optimization Program: A 45-day course involving brain yoga exercises to enhance memory, creativity, and concentration. It includes daily 10-minute self-practice and claims to improve coordination and cognitive performance.[2]
- Ridge Analysis: A service analyzing fingerprint patterns to assess individual potential and personality, based on neuroscience and genetics.[2]
- Online Training: Virtual sessions introduced post-COVID-19, extending the program to a global audience.[1]
Growth & Metrics
Head and Heart has trained over 5,000 students offline since 2015 and over 1,100 students online since 2020. The company operates with a small core team, though exact team size is undisclosed. Revenue figures are not publicly available, and the company’s financial performance is based on its last filed balance sheet in March 2023. Its global reach spans multiple countries, with a focus on India and Canada.[1][4]
Legal Entity Information
| Field | Details |
|---|---|
| Legal Name | Innovative Midbrain Optimization Institute Private Limited |
| Foundation Date | 2015 |
| Registrar of Companies | ROC Delhi |
| Corporate Identification Number (CIN) | U80903DL2015PTC287445 |
| Registered Address | B-15 Ground Floor, Near Dhauli Piao Temple, Shankar Garden, Vikas Puri, New Delhi, Delhi, India - 110018 |
| Email ID | gurnandan@imbo.co.in |
| Company Status | Active |
| Directors | Gurunandan Singh, Rajvinder Kaur |
| Authorized Share Capital | ₹5,00,000 |
| Paid-up Capital | ₹5,00,000 |
Media & Public Recognition
- Shark Tank India Appearance (2022): Featured in Season 1, Episode 2, gaining significant visibility despite not securing investment.[3]
- Himachal Pradesh Education Board Approval (2022): Curriculum approved as an elective for classes 9–12.[3]
- Criticism and Controversy: The company faced scrutiny from rationalists and YouTubers, including Narendra Nayak and Science is Dope, who questioned the scientific validity of its brain optimization techniques, labeling them as potential scams.[3][6][7]
FAQs
- What is Head and Heart’s primary offering?
- Head and Heart offers brain optimization programs to enhance cognitive abilities, memory, and concentration through brain yoga and ridge analysis.[2]
- Did Head and Heart secure funding on Shark Tank India?
- No, the company pitched for ₹50 lakh for 5% equity but did not receive investment.[3]
- Is Head and Heart’s brain optimization program scientifically verified?
- The program’s scientific validity is debated, with critics like Narendra Nayak questioning its claims.[6]
- Where is Head and Heart based?
- The company is headquartered in Patiala, Punjab, with a registered office in New Delhi.[4]
- Who are the target customers of Head and Heart?
- The company primarily targets parents seeking cognitive enhancement for their children.[2]
External Links
Related Startups
- SoulUp – A mental health platform featured on Shark Tank India.
- What’s Up Wellness – A wellness startup offering gummy supplements, also featured on Shark Tank India.
References
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 "Head and Heart Shark Tank India Update 2025". SharkTankTalks. 11 October 2024. Retrieved 31 May 2025.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 "The Head and Heart - IMBO Online Initiative". thehnh.in. Retrieved 31 May 2025.
- ↑ 3.0 3.1 3.2 3.3 3.4 3.5 3.6 "This YouTuber Exposed The Brain Optimization Pitch Featured On Shark Tank India". ScoopWhoop. 26 February 2022. Retrieved 31 May 2025.
- ↑ 4.0 4.1 4.2 4.3 4.4 "INNOVATIVE MIDBRAIN OPTIMIZATION INSTITUTE PRIVATE LIMITED". Zauba Corp. Retrieved 31 May 2025.
- ↑ "Innovative Midbrain Optimization Institute Private Limited". QuickCompany. 20 May 2021. Retrieved 31 May 2025.
- ↑ 6.0 6.1 "Shark Tank India: Pitch Scam Exposed By A YouTuber!". Koimoi. 2 March 2022. Retrieved 31 May 2025.
- ↑ Bagga, Prashant (3 March 2022). "This Shark Tank company is a Scam". Medium. Retrieved 31 May 2025.