Peeschute

From Startupidia

Peeschute
Company typePrivate
IndustryHealth technology
FoundedOctober 10, 2018; 6 years ago (2018-10-10)
FounderSiddhant Tawarawala, Bhushan Tawarawala
HeadquartersJalna, Maharashtra, India
Key people
Siddhant Tawarawala (CEO), Bhushan Tawarawala (Director)
ProductsDisposable pocket toilets
Revenue 60.2 lakh (2024)
Number of employees
10 (2025)
ParentWide Need Private Limited
Websitepeeschute.com

Peeschute is an Indian health technology company that develops and markets disposable pocket toilets for men and women. Founded in 2018 by Siddhant Tawarawala and Bhushan Tawarawala, the company is headquartered in Jalna, Maharashtra, and operates under the legal entity Wide Need Private Limited. Its flagship product, a unisex disposable urine bag, solidifies urine into an odour-free, non-liquid state, ensuring hygiene and portability. Peeschute gained prominence after securing investment on Shark Tank India Season 1 in 2022. The company targets travellers, individuals with mobility issues, and those in areas with limited sanitation facilities. As of 2024, Peeschute has raised $186,000 in funding and is valued at 7.92 crore.[1]

Founders & Leadership

  • Siddhant Tawarawala (CEO): Siddhant holds an MBA from Nirma University and studied entrepreneurship at the University of Texas at Austin. He founded Peeschute to address sanitation challenges faced by travellers and individuals with mobility issues. Siddhant leads product development and marketing strategies, leveraging his business acumen to drive the company's growth. He pitched Peeschute on Shark Tank India, securing investment from Aman Gupta.[2]
  • Bhushan Tawarawala (Director): Bhushan, a co-founder, serves as a director on Peeschute’s board. He focuses on operational management and strategic planning. Bhushan collaborates with Siddhant to ensure product innovation aligns with market needs. His background in business operations supports the company's scaling efforts.[1]

Origin & Founding Story

Siddhant Tawarawala, the founder of Peeschute

Peeschute was founded in 2018 by brothers Siddhant and Bhushan Tawarawala in Jalna, Maharashtra. The idea emerged from their observation of sanitation challenges faced by travellers, pregnant women, and individuals with mobility issues. Siddhant, inspired by his entrepreneurial studies, developed a patented unisex disposable pocket toilet that solidifies urine, ensuring hygiene and convenience. The brothers incorporated Wide Need Private Limited to commercialise the product, targeting diverse customer segments. Their appearance on Shark Tank India Season 1 in 2022, where they secured 75 lakh for 6% equity from Aman Gupta, marked a significant milestone in their journey.[3]

Timeline

Year Milestone
2018 Wide Need Private Limited incorporated; Peeschute founded by Siddhant and Bhushan Tawarawala.[4]
2020 Raised $85,000 in seed funding from IIMA Ventures and other investors.[1]
2022 Secured 75 lakh for 6% equity from Aman Gupta on Shark Tank India Season 1.[3]
2022 Raised $101,000 in angel funding from IIMA Ventures, Startup Oasis, Marwari Angels, and Thermopads.[1]
2024 Reported annual revenue of 60.2 lakh.[1]

Funding

Date Round Amount Investors
18 July 2020 Seed $85,000 IIMA Ventures, others[1]
4 January 2022 Angel $101,000 IIMA Ventures, Startup Oasis, Marwari Angels, Thermopads[1]
4 January 2022 Angel 75 lakh Aman Gupta[3]

Business Model

Peeschute operates a D2C business model, selling disposable pocket toilets directly to consumers through its website and e-commerce platforms. The company targets travellers, individuals with mobility issues, pregnant women, and those in areas with limited sanitation facilities. Revenue is generated through product sales, with bulk purchase options for institutional clients like hospitals and travel agencies. Peeschute also explores B2B partnerships to supply its products to healthcare and outdoor recreation sectors.[5]

Products / Services

  • Peeschute Disposable Urine Bag: A patented unisex pocket toilet made of paper that transforms into a funnel shape. It contains a solidifying agent that converts urine into an odour-free, non-liquid state, ensuring hygiene and portability. The product is marketed as environmentally friendly and non-hazardous, suitable for travel, camping, and medical use.[6]
  • Bulk Supply Packs: Offered for institutional buyers, including hospitals and event organisers, to provide portable sanitation solutions.[5]

Growth & Metrics

As of 2024, Peeschute has achieved an annual revenue of 60.2 lakh and is valued at 7.92 crore. The company employs a team of 10 and serves customers across India through its e-commerce platform. Peeschute has raised a total of $186,000 from 33 investors, including institutional and angel investors. Its customer base includes travellers, individuals with mobility challenges, and institutional clients. The company reports steady growth in online sales and is expanding its B2B partnerships.[1]

Legal Entity Information

Field Details
Legal Name Wide Need Private Limited
Foundation Date 15 October 2018
Registrar of Companies (ROC) ROC Ahmedabad
Corporate Identification Number (CIN) U90000GJ2018PTC104760
Registered Address BUNGLOW NO. 4 PLOT NO 37, SECTOR-1, GANDHIDHAM, , KUTCH,BHUJ, Gujarat, India - 370201
Email ID siddhanttawarawala@yahoo.in
Company Status Active
Directors Siddhant Tawarawala, Bhushan Tawarawala
Authorized Share Capital 217,570.00
Paid-up Capital 217,490.00

[4]

Media & Public Recognition

Peeschute gained significant visibility after its appearance on Shark Tank India Season 1 in 2022, where it secured investment from Aman Gupta.[3] The company has been featured in various media outlets for its innovative sanitation solution:

  • Covered by IndiaMART for its environmentally friendly disposable urine bag.[6]
  • Highlighted by Tracxn as a notable seed-stage startup in the health technology sector.[1]
  • Recognised by SharkTankSeason for its successful pitch and investment deal.[3]
  • Featured in a 2024 blog by BigShip for being among the top Shark Tank India products.[7]
  • Praised by Shark Tank Talks for addressing a common travel-related problem.[2]

FAQs

What is Peeschute?
Peeschute is a health technology company offering disposable pocket toilets that solidify urine for hygienic and portable use.[5]
Who founded Peeschute?
Peeschute was founded by Siddhant Tawarawala and Bhushan Tawarawala in 2018.[1]
What was Peeschute’s Shark Tank India deal?
Peeschute secured 75 lakh for 6% equity from Aman Gupta in Season 1 of Shark Tank India.[3]
Where is Peeschute headquartered?
The company is headquartered in Jalna, Maharashtra, under Wide Need Private Limited.[4]

External Links

Related Startups

References

  1. 1.00 1.01 1.02 1.03 1.04 1.05 1.06 1.07 1.08 1.09 "Peeschute - 2025 Company Profile, Funding & Financials". Tracxn. Retrieved 31 May 2025.
  2. 2.0 2.1 "Peeschute Shark Tank India Update". Shark Tank Talks. Retrieved 31 May 2025.
  3. 3.0 3.1 3.2 3.3 3.4 3.5 "Shark Tank India Season 1 Company Peeschute Raised Investment From Aman Gupta". SharkTankSeason. Retrieved 31 May 2025.
  4. 4.0 4.1 4.2 "Wide Need Private Limited". Zauba Corp. Retrieved 31 May 2025.
  5. 5.0 5.1 5.2 "Home - Peeschute". Peeschute. Retrieved 31 May 2025.
  6. 6.0 6.1 "Wide Need Private Limited - Manufacturer from Shree Colony, Jalna, India". IndiaMART. Retrieved 31 May 2025.
  7. "30 Best Shark Tank India Products of 2025". BigShip. Retrieved 31 May 2025.