SuperYou
SuperYou is an Indian health food company based in Mumbai, Maharashtra, founded in 2024 by Ranveer Singh and Nikunj Biyani. The company operates as a direct-to-consumer (D2C) brand, offering fermented yeast-based protein wafers and multigrain chips aimed at addressing protein deficiency in India. SuperYou leverages a bio-fermentation process to create a sustainable protein source, available in flavors such as chocolate, peanut butter, strawberry crème, and cheese. With a valuation of ₹78 crore as of May 2025, the company has raised $1.52 million in funding and plans to expand its product range and retail presence to meet growing consumer demand for nutritious snacks.[1]
 | |
| Company type | Private |
|---|---|
| Industry | Health Food |
| Founded | 2024 |
| Founder | Ranveer Singh, Nikunj Biyani |
| Headquarters | Mumbai, Maharashtra, India |
Key people | Ranveer Singh (Co-Founder), Nikunj Biyani (Co-Founder) |
| Products | Protein wafers, multigrain chips, chocolates |
Number of employees | 23 As of April 2025[update] |
| Website | www |
Founders & Leadership
- Ranveer Singh (Co-Founder): A prominent Indian actor and entrepreneur, Singh is known for his roles in Bollywood films such as Bajirao Mastani and Padmaavat. He holds a Bachelor’s degree in Arts from H.R. College of Commerce and Economics, Mumbai. Singh’s involvement in SuperYou stems from his interest in health and fitness, leveraging his public persona to promote the brand. He serves on the board and is actively involved in marketing and strategy.[1][2]
- Nikunj Biyani (Co-Founder): Biyani brings expertise in business development and operations. While specific educational details are not publicly disclosed, he has experience in the consumer goods sector and serves on the board, focusing on product innovation and scaling operations.[1]
Origin & Founding Story
SuperYou was founded in 2024 by Ranveer Singh and Nikunj Biyani in response to India’s protein deficiency, affecting 73% of the population.[2] The idea emerged from Singh’s passion for fitness and Biyani’s expertise in consumer goods, aiming to create affordable, protein-rich snacks. The company introduced India’s first fermented yeast-based protein wafer bars, combining convenience with high-quality nutrition. Launched with a high-energy campaign featuring Singh, SuperYou quickly gained traction, selling 2.5 lakh units within 48 hours on platforms like Zepto and Blinkit.[2] The founders aimed to disrupt the health food market by offering sustainable, tasty alternatives to traditional snacks, targeting health-conscious consumers.[3]
Timeline
| Year | Milestone |
|---|---|
| 2024 | SuperYou founded by Ranveer Singh and Nikunj Biyani in Mumbai.[1] |
| 2024 | Launched India’s first fermented yeast-based protein wafer bars.[2] |
| 2024 | Secured $1.52 million in seed funding from Rainmatter and other investors.[1] |
| 2024 | Sold 2.5 lakh units within 48 hours on Zepto and Blinkit.[2] |
| 2025 | Valued at ₹78 crore, with plans to invest ₹40-50 crore over five years.[1][2] |
Funding
| Date | Round | Amount | Investors |
|---|---|---|---|
| December 2024 | Seed | $1.52 million | Rainmatter, others[1][3] |
Business Model
SuperYou operates a direct-to-consumer (D2C) business model, selling protein wafers and multigrain chips through its website and quick-commerce platforms like Zepto and Blinkit. The company targets health-conscious consumers, fitness enthusiasts, and urban professionals seeking convenient, nutritious snacks. Revenue is generated through product sales, with a focus on affordable pricing to address protein deficiency in India. SuperYou also plans to expand into retail stores and diversify its product portfolio to capture a larger market share.[2][4]
Products / Services
- Protein Wafers: Fermented yeast-based wafers available in flavors such as chocolate, peanut butter, strawberry crème, and cheese. These utilize a bio-fermentation process for a sustainable protein source.[1]
- Multigrain Chips: Health-focused chips designed as a nutritious alternative to traditional snacks.[1]
- Chocolates: Protein-enriched chocolates catering to health-conscious consumers.[1]
Growth & Metrics
As of April 2025, SuperYou employs 23 people and is valued at ₹78 crore.[1] The company sold 2.5 lakh units within 48 hours of its launch on platforms like Zepto and Blinkit, indicating strong initial demand.[2] SuperYou aims to invest ₹40-50 crore over five years to achieve ₹500 crore in growth by 2030.[2] The company targets urban consumers and fitness enthusiasts, with plans to expand its retail presence across India.[4]
Legal Entity Information
| Field | Details |
|---|---|
| Legal Name | Elite Mindset Private Limited |
| Foundation Date | 2024 |
| Registrar of Companies (ROC) | ROC Mumbai |
| Corporate Identification Number (CIN) | U10304MH2024PTC421686 |
| Registered Address | Floor 3, Block A, Shivsagar Estate Dr. Annie Besant Road, Near Nehru Centre Transit Camp Worli Mumbai Maharashtra India 400018 |
| Email ID | elitemindsetprivatelimited@gmail.com |
| Company Status | Active |
| Directors | Ranveer Singh, Nikunj Biyani |
| Authorized Share Capital | INR 12,00,000 |
| Paid-up Capital | INR 2,64,000 |
Media & Public Recognition
SuperYou has received significant media coverage for its innovative health food products and high-profile co-founder, Ranveer Singh. Notable recognitions include:
FAQs
- What is SuperYou?
SuperYou is an Indian health food company founded in 2024, offering fermented yeast-based protein wafers and multigrain chips to address protein deficiency.[1]
- Who are the founders of SuperYou?
The company was co-founded by actor Ranveer Singh and Nikunj Biyani.[1]
- How is SuperYou funded?
SuperYou raised $1.52 million in a seed round from Rainmatter and other investors in December 2024.[3]
- What products does SuperYou offer?
SuperYou offers protein wafers, multigrain chips, and chocolates, focusing on sustainable, nutritious snacks.[1]
External Links
Related Startups
References
- ↑ 1.00 1.01 1.02 1.03 1.04 1.05 1.06 1.07 1.08 1.09 1.10 1.11 1.12 1.13 1.14 "SuperYou - 2025 Company Profile, Team, Funding & Competitors". Tracxn. Retrieved 4 August 2025.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 "Funding Alert: SuperYou Expands Reach in India's Retail Sector with Strategic Funding". Indian Retailer. 6 December 2024. Retrieved 4 August 2025.
- ↑ 3.0 3.1 3.2 3.3 "Ranveer Singh's SuperYou secures funding from Zerodha's Rainmatter". Adgully. 6 December 2024. Retrieved 4 August 2025.
- ↑ 4.0 4.1 4.2 "Health-focused food brands build financial muscle as demand rises". Indiatimes. 31 May 2025. Retrieved 4 August 2025.
- ↑ "Ranveer Singh's SuperYou raises funding from Zerodha's Rainmatter". Indian Startup News. 6 December 2024. Retrieved 4 August 2025.